Digital Marketing Specialist (Gennevilliers, FR)

Job Description

Our OSP Holding group, through its Orbility brand, is a leader in the design of automated parking management systems. Our subsidiaries are located in France, the United Kingdom, the United States, Spain, and our products are present in more than 30 countries around the world. A growing company, with evolving technological solutions to facilitate urban mobility, customer satisfaction and a culture of performance are at the heart of our activities.

Context:

Within our headquarters, reporting to the Group Sales Director, your mission will be to develop and execute digital marketing strategies to increase brand visibility, generate leads and increase customer acquisition, mainly in the B2B sector.

Your main missions:

• Content creation: Develop high-quality content, including blog articles, white papers and case studies, to educate and engage our target audience.
• SEO: Conduct keyword research, optimize website content, and implement SEO best practices to improve organic search rankings.
• Social Media Marketing: Manage and maintain our social media presence, create engaging content, and build a strong online community.
• Email Marketing: Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.
• Paid Advertising: Manage paid advertising campaigns on platforms such as Google Ads and LinkedIn Ads to effectively reach our target audience.
• Campaign Management: Plan, execute, and measure the success of digital marketing campaigns, analyze data to optimize performance.
• Press Release Distribution: Write and distribute press releases to generate media coverage and improve brand visibility.
• Analysis: Track and analyze website and marketing performance metrics to identify trends and optimize strategies.
• Semrush and Newswire Expertise: Use Semrush and Newswire tools to conduct in-depth keyword research, competitor analysis, and distribute press releases.

Your assets for success:

• Education: Degree in marketing, communications, or a related field.
• Experience: Minimum of 3 years of experience in B2B digital marketing.
• Skills: Excellent understanding of SEO, SEM, social media marketing, and content marketing principles.
• Digital tools: Proficiency in digital marketing tools such as Semrush, Google Analytics, and social media management platforms.
• Languages: Excellent written and verbal communication skills in French and English.
• Autonomy: Ability to work independently while collaborating within a team.
• Analysis: Strong analytical skills and problem-solving skills.

Contract Type: Permanent, available from 2025
Remuneration: to be negotiated
Other benefits: €10 meal vouchers, profit sharing and participation (equivalent to a 13th month in the previous financial year), 50% of public transport costs, CSE and leisure benefits, time savings account and possible retirement investments, 16 to 18 RTT per year.

Please note: this job description is translated from French.

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