IDeaS Revenue Solutions

Visiting address

8500 Normandale Lake Blvd, Suite 1200,

Minnesota 55437


Postal address

8500 Normandale Lake Blvd, Suite 1200,

Minneapolis , Minnesota 55437



Tel +1 952 698 4200

Contact person

Company information

Unlock Rapid Revenue Growth with Demand-Based Pricing

For over 15 years, IDeaS Revenue Solutions has helped trailblazing airports in Europe, and more recently in Australia and North America, to apply demand-based, dynamic pricing to pre-booked parking with year-over-year revenue growth. By using data and analytics, IDeaS empowers airports to evolve from one-price-fits-all or static pricing tiers to automated and intelligent pricing decisions determined by a clear understanding of parking demand.

IDeaS, a wholly owned subsidiary of SAS Institute, is the world’s leading revenue management software and services provider to the hospitality and travel industries. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.

IDeaS Fast Facts:

  • 35 years ago, we began helping clients with better revenue management
  • 98% of our clients still work with us today
  • 4.5M+ demand-based dynamic pricing decisions are delivered daily on IDeaS Car Park RMS
  • Avg. 27.8% YOY revenue growth achieved by IDeaS’ global parking clients in 2023

In the Spotlight: IDeaS

Company information

Headquarters location 8500 Normandale Lake Blvd, Suite 1200,
Minnesota 55437
Some facts
Founded in
Founded by

Dr. Ravi Mehrotra

Company Size

Recent projects

Bristol Airport Partners with IDeaS to Optimise Parking Inventory

BRS will utilise IDeaS Car Park Revenue Management System to improve forecasting capabilities and automate complex, manual processes. Read more here.

Zurich Airport Selects IDeaS to Enhance Parking Revenue Performance

ZRH chooses IDeaS to automate data-driven, demand-based, dynamic pricing decisions and enhance revenue performance across the airport's 15,000 public parking spaces. Read more here.

IDeaS Proudly Supports over 13,000 Installations in 140 Countries

4.5 million daily dynamic pricing decisions are delivered daily to IDeaS' extensive list of worldwide airport parking clients. 



  • Booking Data Analysis
  • Cloud-based Parking Solutions
  • Consulting Services
  • Creation of Ancillary Revenue
  • Data Processing
  • Parking Software
  • Parking Solutions
  • Revenue and Yield Management
  • Web-based Parking Solutions

Product information

Unleash the Power of Pricing

IDeaS Car Park Revenue Management System (CPRMS) utilizes the most advanced predictive analytics and AI decisions platform to deliver the right airport parking product (terminal lot, remote lot, valet, etc.) to the right customer, at the right price, at the right time.

In other words, we simplify the complex, transforming your data into pricing decisions you can trust.

Forecast Accurately

IDeaS CPRMS combines your data with predictive analytics to provide a 365-day future view of your parking business.

Grow Revenue

Increase revenue per available space (RevPAS) with optimal, demand-based, dynamic pricing for each product by arrival date and length of stay.

Outpace Your Competition

Effortlessly monitor and account for competitor rates in your pricing to maximize market share and manage risk.

Increase Efficiency

Robust integrations seamlessly deliver optimal pricing decisions directly to your online sales channels.

Comprehensive Support and Consulting Services

With over 35 years of revenue management expertise across the airline, hotel and parking industries, IDeaS’ robust project management, training, and client support programs ensure successful implementation and fast return on your technology investment. No matter where you are on your technology journey, IDeaS will support you every step of the way.


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