Product Marketing Manager (Manchester, UK)

Product Marketing Manager (Manchester, UK)

About CAVU:

For airports, for partners, for people. We are CAVU. 
Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow. 

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners. 

Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition. 
More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.  
Together, we can reach new heights. Together, we are CAVU  

The Role:

This is a brand new role to join our Product Marketing team! Our new Product Marketing Manager will be responsible for supporting the Head of Product Marketing in producing product marketing strategies for CAVU’s B2B solutions and support the development of strategies for our range of physical Passenger Experiences. You will support on delivering the “go to market” plans of all our solutions but with a focus on B2B, working with the wider Marketing, Product and Business Development teams to deliver these plans internationally.
You will need a strong understanding and experience of creating clear product positioning, with concise and effective messaging and utilising data driven insights to drive marketing activity. You will need a strong understanding of the market, competitors and of customer wants and needs to balance and inform marketing activity. 

What Will You Do?

•    Develop and execute B2B and B2C product marketing campaigns to drive product awareness and sales
•    Use customer insights and competitor intelligence to develop product positioning and key messaging
•    Conduct market research to understand customer needs and trends and analyse market data to make recommendations on product pricing and promotions
•    Work closely with our Brand team to inform and build marketing activity
•    Work collaboratively with a wide range of stakeholders, including our Product and regional Business Development teams
•    Provide progress updates and performance measurement of marketing activity through tracking and measurement
•    Be the evangelist, internally and externally, for CAVU’s full range of solutions and drive forward their success

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End date
Wednesday, July 31, 2024 12:00 AM