Software Product Manager (Various Locations, EU)
About the Role
Dahua Technology is hiring a Software Product Manager – Western Europe to support the growth of our software and AIoT solutions across the Western European market.
This role focuses on regional market insight, product localization, go-to-market execution, pricing strategy, and partner enablement, working closely with sales teams, channel partners, and key customers.
Key Responsibilities
1. Market Insight & Product Planning
- Conduct in-depth research on Western European security market trends, regulations, ecosystems, and customer needs
- Monitor competitors’ products, pricing, and feature evolution; deliver competitive analysis and product strategies
- Continuously optimize the regional product roadmap based on customer and channel feedback
- Drive localization and customization of software products to meet regional requirements
2. Go-to-Market & Product Enablement
- Define and execute software product go-to-market strategies for Western Europe
- Articulate clear, sales-ready software value propositions
- Develop standardized product marketing and enablement materials (PPTs, demos, FAQs, comparison charts, etc.)
- Build and manage a regional software product training framework:
- Deliver tiered training programs for regional sales, technical support, distributors, and channel partners
- Organize online and offline product training sessions (theoretical & hands-on)
- Support regional channel activation programs and customer engagements
3. Product Pricing
- Contribute to pricing strategies and pricing models tailored to the Western European market
4. Product Performance & Business Analysis
- Analyze sales data, channel feedback, and market performance on a regular basis
- Produce product performance and business analysis reports
- Identify issues and growth opportunities, and drive improvement initiatives
5. Key Account & Project Support
- Provide software product support for key customers and strategic projects in Western Europe
- Support solution design, product selection, and value positioning
- Drive standardized software product initiatives for key accounts (e.g. showroom demos, certification training)
Qualifications
- Bachelor’s degree or above; Computer Science, Communications, Automation, Electronics, or related fields preferred
- 3+ years of experience in software product management, pre-sales, or technical support within the security industry
- Strong communication and execution skills; able to work effectively in cross-cultural environments
- Willingness to travel frequently for regional training and market activities
- Strong market insight, data analysis, and cross-functional collaboration skills
- Fluent English as a working language; German, Spanish, or other Western European languages are a strong plus
