Head of Marketing (Groenlo, NL)

Nedap

What are you going to do?

Nedap develops advanced physical access control solutions and helps organizations protect people, property, and processes. As we shift to SaaS solutions and cloud-native platforms, we are seeking a Head of Marketing to set the vision and lead Nedap Security's global marketing transformation.

In this role, you'll play a key role in positioning and strengthening the Nedap brand within Security, as we evolve from a traditional access control provider to a software-driven security solutions company. Together with your team, you'll translate our strategic ambitions into clear positioning, creative campaigns, and effective demand-generation programs that strengthen our reputation and drive growth.

You'll be both a strategist and a team leader, inspiring and supporting a team of expert marketers to find new ways to connect with our target audiences. Collaboration is central to your success: you'll work closely with colleagues from Product, Sales, and Customer Success to build a shared, narrative marketing approach.

This is a unique opportunity to shape the marketing function during a crucial growth phase, and create the blueprint for how a European tech organization can scale a SaaS business in a traditional industry.

You will report to the Head of Commerce of the Security Business Unit.

Your responsibilities

  • Strategic Leadership: Define and direct Nedap Security's global marketing strategy, ensure strong alignment between brand, product, and market approach, and lead the transition to a SaaS-driven business model;
  • Brand positioning: Strengthen and clarify Nedap Security's positioning in the market by creating consistency and coherence in all communications and contact moments;
  • Demand generation: Drive global demand together with your team through integrated campaigns, events, partnerships, and digital channels, and bring creative ideas to life that attract and engage customers;
  • Cross-functional collaboration: Work closely with Product Management and Sales to achieve clear messaging, pricing, and packaging for all propositions;
  • Team Leadership: Lead and inspire a marketing team that combines strategic thinking with hands-on execution, fostering curiosity, creativity, and collaboration;
  • Market and trend insights: Monitor trends, competition, and new developments in SaaS, identity, and access management, and translate insights into concrete actions that support growth.

Your team

In this role, you'll guide and support a team of marketers who translate our strategic ambitions into clear and consistent brand and market activities. You'll create direction and rhythm for the team, ensuring all marketing efforts contribute to a strong and cohesive brand position.

Collaboration is essential: you'll work closely with colleagues from Product, Sales, Customer Success, and Leadership to align priorities and create impact together. As a member of the Commercial Leadership Team, you'll help shape the broader commercial strategy and foster a culture of ownership and growth.

Our offer

Unlike typical corporate roles or early-stage start-ups, Nedap offers something unique:

  • Transform a Category: Lead marketing through a true business model transformation in a traditional industry ripe for disruption;
  • Autonomy with resources: Enjoy the freedom to build your strategy, supported by a stable, profitable company that invests in growth;
  • European Tech Leader: Help prove that European B2B SaaS companies can compete and win globally;
  • Impact at scale: Your work directly determines our growth path for the next 3–5 years;
  • Culture of ownership: At Nedap, you're trusted to make decisions. No micromanagement, no endless approval rounds – just results.
  • Long-term thinking: We measure success in years, not quarters. You can build sustainable programs instead of just chasing short-term KPIs.

As Head of Marketing at Nedap Security, you'll make a valuable contribution to our goal: making people happier and more successful in their professional lives. In addition to your salary, you're entitled to a thirteenth-month bonus, a good pension plan, a company car, and profit sharing with the opportunity to become a Nedap shareholder. We're all about trust and autonomy. Therefore, you'll coordinate your own working hours and vacation days, in consultation with your colleagues, to ensure a good work-life balance. We also highly value personal and professional growth. You'll receive a comprehensive induction, and we encourage you to continuously develop your skills.

Curious about all our employment conditions? Read more here.

Required experiences and skills

You are an experienced SaaS marketing leader with deep insight into positioning and scaling software-driven companies in complex B2B markets. You combine strategic clarity with the ability to connect people, foster collaboration, and inspire teams. You align diverse stakeholders toward shared commercial goals and create an environment where collaboration drives progress.

Your profile includes:

  • 8+ years of experience in B2B marketing, of which at least 5 years in SaaS or subscription models and 3+ years of leadership experience;
  • Ability to connect people and lead marketing teams with energy and clarity, encouraging creativity, ownership and teamwork;
  • Experience in developing and executing go-to-market strategies for SaaS propositions, preferably in international markets and across multiple channels;
  • Skilled in using data, insights and marketing technology to inform decisions, measure impact and identify new growth opportunities;
  • Strong understanding of enterprise technology; experience or interest in physical security, identity, or access control is a plus;
  • Comfortable in international, cross-cultural environments and able to adapt messaging and strategy by region;
  • Experience with or understanding of Winning by Design and its application within commercial and marketing teams;
  • Fluent in English, both written and spoken; additional languages are a plus.

About Nedap in Security

In the security sector, we offer an innovative, people-centric approach to access management. Our solutions ensure smooth flow within organizations and make access management focused on the movement of people.

Application procedure

Are you ready to take Nedap Security's marketing to the next level and lead the transition to the SaaS era? We'd love to hear from you!

Apply with your CV and a brief cover letter via our website or contact our Recruitment Business Partner: Paulette Kamperman (paulette.kamperman(at)nedap.com).

  • Once you accept our offer for this position, we will also ask you to provide a Certificate of Good Conduct (VOG);
  • An assessment is part of the selection procedure;
  • At Nedap, we believe in the diversity of our people and organizations. One of the things that makes us unique is our diverse mix of people and cultures. We believe in the power of ideas and the energy of individual initiative. This is the foundation upon which our entire organization is built.
  • We respect your privacy.

Please note: This job description is translated from Dutch.

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