Automation & Performance Marketing Specialist (Mönchengladbach, DE)

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Scheidt & Bachmann - Mobility that connects

Whether you're travelling by train, parking, refuelling or charging or using public transport – it's very likely that you've already used our technology. For more than 150 years, we have been developing systems and solutions for a mobility infrastructure that brings people and goods to their destinations safely, quickly and comfortably around the world. As a family-owned company, we live values such as trust, reliability and cohesion – and together we shape the mobility of tomorrow.

The Business Unit

Parking Solutions

offers integrated, modular system solutions for parking space management under the brand name "entervo". The company's own service network, a large number of subsidiaries and sales partners ensure optimal support for customers worldwide. Tailor-made and flexible solutions appeal to a wide range of customers.

We offer

  • A permanent position in an innovative, crisis-proof and established company where diversity and equality are part of our DNA
  • Work-life balance: Look forward to flexible, family-oriented working hours, home office and part-time options and our childcare allowance
  • Good food: Discover the varied range of food on offer in our modern company restaurant
  • Structured induction and buddy program: We want you to feel comfortable right from the start and to be able to contribute your know-how directly
  • Personnel development and training programs: Continuously develop yourself to give your team new impulses again and again
  • Lots of appreciation: Attractive remuneration is just as much a matter of course for us as collegial cooperation at eye level

Your tasks

  • Do you want to develop marketing campaigns that deliver measurable results? With us, you plan, control and optimize marketing automation campaigns along the entire customer journey in Salesforce Account Engagement.
  • With your know-how, you will cultivate target groups, develop nurturing routes and e-mail campaigns, automate communication processes and thus ensure a targeted approach.
  • Do you enjoy keeping an eye on the success of the campaign? You plan, control and analyze performance marketing campaigns and derive optimization measures from them.
  • LinkedIn Ads, Google SEA and digital lead generation are among your strengths? In your role, you will develop our performance marketing measures, including target group approaching, lead generation and retargeting.
  • Do you know how to create real added value from data? Then you will optimize our data use and help to manage marketing automation and advertising campaigns even more successfully.
  • With your ideas, you develop and maintain landing pages, forms and other digital campaign assets.
  • Would you like to make visible what makes our solutions special? You will develop and implement SEO and GEO measures, analyze keywords and topics, optimize content and landing pages and continuously measure the success of your measures.

What you bring to the table

  • Completed studies (digital marketing, digital business, e-commerce, business administration or similar) or comparable training in the field of marketing, communication, media, economics (marketing communication clerks, e-commerce, media clerks, media designers, etc.)
  • Professional experience in digital marketing, preferably in marketing automation and performance marketing
  • Hands-on knowledge of Salesforce Account Engagement or similar marketing automation tools
  • Experience with LinkedIn Paid and Google SEA Advertising and B2B lead generation
  • Confident in handling marketing data and a good understanding of its use in automation, advertising and reporting processes
  • Very good knowledge of German and English
  • Fluency in languages and enjoyment of working with different departments and international teams

Please note: This job description is translated from German.

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