Regional Sales Representative (Ontario, CA)


The opportunity

At WPS Canada, the sales team is the engine that drives the customer reach of our parking system solutions. We are seeking an experienced sales professional who can help keep this engine running by applying their own sales and leadership skills. The ideal sales representative has deep experience with the entire sales process, excelling at lead generation and relationship building. We are looking for a quick learner who has strong negotiating skills- someone with a successful track record.

The sales representative is responsible for the Ontario region. This position will report to the General Manager.

Key responsibilities:

  • Represent the company effectively, with comprehensive knowledge of our products and services.
  • Prospect and sell to new customers in the defined sales territory and across all designated market sectors.
  • Develop and manage relationships with existing customers, in the defined sales territory and within the designated market segments.
  • Take leadership role in contributing to overall success of the sales team.
  • Grow the business in line with measured performance goals and objectives.
  • Collaborate with the sales team and management to develop and execute sales and marketing strategies.
  • Achieve company objectives by planning thoroughly, setting goals, making forecasts, and analysing performance data.

What we are looking for

Essential Qualifications:

  • An effective and persuasive communicator in both oral and written English.
  • Ability to work independently.
  • Strong presentation skills in one-on-one meetings and in group settings.
  • Ability to work under pressure.
  • Ability to deliver on time when placed under deadlines.
  • Minimum 5 years experience in business-to-business selling related to enterprise software solutions that reside within complex, large-scale network environments.
  • Minimum University Undergraduate Degree or College Diploma.
  • Education and training in basic electronics, electrical theory, data communications and computer networks.
  • Working knowledge of Windows Operating Systems and Microsoft Office software applications.
  • Previous experience working with Customer Relationship Manager (“CRM”
  • Availability to travel on business as needed.

Desirable Qualifications:

  • Bilingual (French and English languages)
  • Previous experience with negotiating contracts ranging from $100,000 to $2,000,000.
  • Previous experience working in the parking access & revenue control business or a related industry, e.g. Security Access Control, Building Control Systems.

About WPS

WPS is an industry leading provider of automated parking system technology that delivers seamless customer journeys for parking facility users, while providing parking facility operators with the tools needed for to optimize utilization of parking assets and to maximize revenue collection.

Our mission is to provide customers with intelligent, reliable, innovative, and future-ready parking access and revenue control systems. Our vision is that the WPS cloud-based parking system platform will continue to evolve as an interoperable component of the intelligent transportation, mobility, and smart city ecosystem.

WPS Canada works in partnership with our network of regional service partners to provide support services for our ever-expanding base of parking system users; which incorporates regional service partners and system end-users- encompassing a broad spectrum of governmental, institutional, and commercial sector customers.

WPS Canada is part of the WPS Parking Systems Group, with International Headquarters in The Netherlands, and business units operating throughout Europe, South America, and the U.S.. WPS is owned by Egeria, a private equity company with over 2 Billion Euro in assets under management and over 7000 people employed worldwide within the portfolio. With over 20 years of investment experience, Egeria is passionate about building healthy and growing businesses, developing great places to live and work and engaging in meaningful dialogues with management teams.


If you would like further information, please contact Rick Duffy, Managing Director WPS Canada on rduffy(at)

Equally, if you would like to apply for the role, please email your CV to rduffy(at)

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