PCI Compliance creates customer confidence and loyalty

The public is growing more and more aware of the dangers of unsecured data and identity theft. In the same way an FDIC insured bank creates a sense of safety, PCI compliance shows customers your business is reliable.

That reliability is not just an impression. PCI compliance does protect data however you use or store it. But customers are not thinking of the mechanics of their transactions. They just want to know your business is using technology and equipment that has this well-known and important designation.

For valet operations, trust is a vital part of the relationship with the customer. Customers turn over one of their most expensive possessions to your company and rely on you to return it in a timely manner and in the same condition it arrived in. They also trust you with their credit card information, data that has a major bearing on their credit and financial reputation. Good service and the assurance that their credit card data is safe with your operation give customers the confidence to become repeat customers.

The public is also aware of the ever-evolving strategies of criminals who perpetrate data theft. Every year, new scams and more sophisticated tactics are developed to steal information and commit fraud.

PCI compliance is not a one-time event. It is an ongoing process that keeps your operation up to date and protected from new threats. The PCI Security Standards Council is constantly working to monitor threats and improve the industrys means of dealing with them. If your valet technology is PCI compliant, you will be protected from scams and hackers and can pass that protection on to your customers.


Automated Valet Founder and CEO Ken Gulec says the valet industry must be aware of the need to secure information.We are in an age of information and every business and industry must adapt to protect data and prevent data theft, he says. If becoming PCI compliant is not an option, using PCI compliant technology like ours is a good choice.

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