APCOA to Manage Parking at Utilita Arena Birmingham

Following a competitive bid process, APCOA is pleased to have been awarded the contract to manage parking activities at Utilita Arena Birmingham. The contract, with a term of up to ten years, encompasses management of over 2000 car parking spaces across three separate car parks with pre-booking and on-the-day parking both available.

All three car parks are operated using state of the art Parkway Automatic Number Plate Recognition (ANPR) technology, a modern, barrierless solution which minimises queues and reduces emissions.

Utilita Arena Birmingham has an outstanding reputation for hosting a broad range of events and is easily accessible in the heart of the country. From household names in music and comedy to sporting events and conferences, the arena draws in more than 700,000 visitors from all over the world every year. Highlights in the coming months include Iron Maiden, Tom Grennan, Katy Perry, JLS, Peter Kay, Monster Jam, Simply Red and the iconic Stevie Wonder.

With nearly 9000 parking transactions at payment machines or using APCOA ScanPay in the first week of the contract alone, Utilita Arena Birmingham is busier than ever and customers wanting to pre-book their parking in advance can do so by visiting: https://prebook.apcoa.co.uk/

Kim Challis, APCOA Regional Managing Director UK&IE comments, “we are delighted to be working in partnership with the NEC Group at this exciting venue, using our extensive experience in the leisure sector to ensure that customer parking is a seamless element of the whole customer experience”.

Jen Mitchell, NEC Group Arenas Managing Director said: “We’re pleased to be partnering with APCOA to enhance the parking experience at Utilita Arena Birmingham. We’re confident visitors will enjoy a more positive parking experience as a result of the partnership.”

About APCOA

APCOA is Europe's leading parking operator with more than 50 years of industry expertise. With its 5,000 employees, the Group manages more than 1.8 million individual parking spaces at 13,000 locations in 13 European countries. The company is active in the areas of parking, charging, technologies and urban solutions. With its consistent “asset light” business model, APCOA is a trusted partner, maximising value for private and public real estate owners.

Via its open digital platform, APCOA FLOW, the company connects on-street and off-street car parks with owners, partners, customers and their vehicles. Based on this technology, APCOA is transforming its car parks into urban hubs, creating the physical and digital infrastructure for mobility, logistics, EV charging and a wide range of innovative services that enable a more convenient mobility experience.

The environment also benefits: With its digital services and intelligent Traffic Management System, the company actively contributes to the reduction of emissions in cities by decreasing the volume of logistics traffic and vehicles searching for parking. By connecting parking, mobility, and proximity services for urban living, APCOA is positioned to become an integral part of the digital and physical Smart City ecosystem.