Bristol Airport Extends BookFlowGo Partnership With Continued Investment in ParkIT Platform

A five-year agreement focused on continued improvement and smooth operations, across landside operations at Bristol Airport has been agreed.

As airports face increasing passenger volumes, Bristol Airport is taking a proactive approach, extending its partnership with ParkIT and BookFlowGo for a further five years, to support its growing demand for parking.

The decision follows five years of live operation at Bristol’s Silver Zone car park, where BookFlowGo’s ParkIT platform has supported the airport by enhancing operational workflows and integrating technology into day-to-day operations. Over that time, the partnership has evolved from an initial operational solution into a core part of Bristol Airport’s infrastructure, integrated across vehicle handling, check-in and check-out and the wider customer journey.

This long-term extension reflects the confidence built through proven performance, as well as a shared commitment to support the customer experience.

Oli Ashford, CEO of BookFlowGo, explains, “Our partnership with Bristol Airport has grown alongside their operation. By staying close to the team and understanding how their needs evolve, we’ve been able to continuously configure the platform to support greater efficiency.”

Flexibility will be key to supporting a consistently high standard of customer experience while delivering a more seamless end-to-end journey.

Jade Moorhouse, Head of Ground Transport at Bristol Airport, adds, “This partnership is an important part of our day-to-day operations and smooth running from the key drop off right the way through to safe key return. We’ve been impressed with BookFlowGo’s efficient systems and support for the last eight years, and we’re pleased to continue working together.”

The renewed partnership will focus on supporting that growth, streamlining the check-in process and automating key collection.

Bristol Airport already uses BookFlowGo’s Parkspace platform to power its pre-book parking offering.

At an industry level, this agreement reflects a broader shift in how airports approach technology. Long-term partnerships of this kind reflect how airports are increasingly investing in adaptable SaaS-based platforms designed to support continuous improvement over time. Rather than one-off implementations, airports are increasingly investing in technology that improves over time and becomes embedded within their operational ecosystem.

For ParkIT and BookFlowGo, it reinforces a continued commitment to working closely with customers, understanding real-world operational challenges, and delivering solutions that evolve alongside their ambitions.

As Oli Ashford adds, “Long-term partnerships like this reflect a shared commitment to continuous improvement. By working closely together, we can keep evolving the platform to meet changing operational demands and support sustainable growth over time.”

About Bristol Airport

Bristol Airport is England’s third largest regional airport, acting as the international gateway for the South West of England and South Wales. With more than 10.8 million passengers passing through the terminal over the past 12 months and links to over 120 destinations, across 34 countries, more than all the other airports in the region combined, including to major hub airports for onward connections.

The Airport is currently going through a £400m upgrade, which included the construction of the £60m Public Transport Interchange and car park, now one of our region’s largest coach and bus interchanges. We are central to our region’s economy, providing business links to European capitals and financial hubs, and bringing in hundreds of thousands of inbound visitors each year. The Bristol Airport site provides the largest number of jobs in the area, with some 5,800 people employed on-site by over 50 companies.

Bristol Airport is committed to achieving net zero airport operations by 2030. It is working in unique partnerships to reduce indirect emissions and support the development of zero emissions flight.

About BookFlowGo

Drive more revenue from parking and ancillaries with BookFlowGo , the tailored airport solution for smarter bookings, seamless operations and standout customer experiences.

At BookFlowGo, we bring together the best in pre-booking, parking logistics and hardware innovation to help airports, cities and mobility hubs run smarter, more efficient parking operations.

We’re the power behind seamless parking. Whether it’s maximising revenue, optimising capacity or making parking effortless for travellers, we’ve got it covered. Our platform combines the expertise of Parkspace, ParkIT and Future Generation Services (FGS) to create a fully connected parking ecosystem that works better for operators and passengers alike.