BookFlowGo: How London Luton Airport Digitised Valet Parking with ParkIt

London Luton Airport’s valet (Meet & Greet) parking used to run on paper: handwritten tickets and key cabinets. Staff radioed each other to track vehicles as they moved through the car park. Every step relied on someone logging information by hand and passing it on by voice, which left the operations team with no real-time record of where a vehicle was or who held its keys.

Already familiar with ParkIt, Luton Airport’s parking team moved its valet operation onto the platform to replace these manual processes with a fully digital system.

As a member of the Luton Airport parking team explains in the case study video, ‘Working with ParkIt previously, I knew exactly what they could deliver for the team and the benefits for efficiencies for our parking product’.

The change meant every booking is now logged, every key is scanned rather than handed over on trust, and every vehicle movement is tracked automatically in real time. Check-in now takes seconds, and every driver knows exactly what they are doing and where each vehicle is going.

The Challenge: A Paper-Based Operation with No Real-Time Visibility

Valet parking depended on handwritten tickets, a physical key cabinet and radio check-ins, with every vehicle and key movement logged manually. Every step relied on a member of staff logging information manually and passing it on by voice.

That approach put a ceiling on what the operations team could see and do. There was no single, real-time record of where a vehicle was or who held its keys at any given moment.

The Solution: A Fully Digital System from Check-in to Key Handover

Digital check-in: Bookings are logged in ParkIt rather than recorded on paper tickets.

Key scanning: Every key is scanned into the system rather than tracked through a physical key  cabinet.

Real-time vehicle tracking: Every vehicle movement is tracked automatically as it happens, giving the operations team a live view of the car park.

Reporting for capacity planning: Real-time data feeds into reports that the team can use for future planning, including increasing capacity through block parking.

Outcomes: Time Back for the Operations Team

1. Paper eliminated, with the entire process from check-in to key handover now fully digital
2. Faster check-in, taking seconds rather than relying on manual, radio-based processes
3. Time back for the operations team, who no longer need to manage everything manually
4. Reports at the team’s fingertips, supporting future planning and capacity decisions such as block

“Moving away from a paper-based system and moving into an automated system has really given the operational team time back that they didn’t necessarily have previously withe everything being so manual”

“The feedback from the operational team is they love it. If you want operational efficiencies, reports at your fingertips to enable future planning, increasing capacity through block parking, then ParkIt is the software that will help you deliver that.”

Jess Collins, Commercial Development Manager at London Luton Airport

About BookFlowGo

Drive more revenue from parking and ancillaries with BookFlowGo , the tailored airport solution for smarter bookings, seamless operations and standout customer experiences.

At BookFlowGo, we bring together the best in pre-booking, parking logistics and hardware innovation to help airports, cities and mobility hubs run smarter, more efficient parking operations.

We’re the power behind seamless parking. Whether it’s maximising revenue, optimising capacity or making parking effortless for travellers, we’ve got it covered. Our platform combines the expertise of Parkspace, ParkIT and Future Generation Services (FGS) to create a fully connected parking ecosystem that works better for operators and passengers alike.