How Manchester Airport Scaled Parking Revenue With BookFlowGo

For the millions of passengers who pass through Manchester Airport each year, parking is often the first and last part of the journey. Manchester Airport Group has always looked ahead, shaping smarter, more connected journeys, but bringing bold new products to market quickly while raising the bar for customers called for a partner who shared that ambition.

We’ve partnered with Manchester Airport Group for more than 10 years, starting with ParkIt and growing into a partnership built on bringing new products to market at speed, digitising every car and key movement and giving operations teams real-time visibility across the full workflow.

The Challenge: Growing revenue without growing complexity

Airports are under constant pressure to grow parking revenue, improve passenger experience and streamline operations. Manchester Airport needed to launch new premium and mid-tier parking products without adding operational complexity or requiring major infrastructure investment, and needed a partner who could test, refine and roll out new products faster than a traditional implementation cycle.

The Solution: Meet & Greet, Drop & Go and Dynamic Allocation

Meet & Greet, brought to market together: We partnered with Manchester Airport to launch Meet & Greet, delivering a premium product to passengers with a fully connected operation behind the scenes.

Every car, key and booking logged in seconds: Full visibility across the operation gave the team new revenue streams and an elevated passenger experience.

Drop & Go developed next: A valet product built for any terminal, backed by the same fully connected system for ops teams.

Scale without new infrastructure: The system enables higher utilisation and the ability to scale capacity without major infrastructure investment.

Outcomes: A strategic partnership built to scale

1. New parking products to market faster with Meet & Greet and Drop & Go both tested, refined and rolled out at speed.
2. Full digital oversight with every car, key and booking logged in seconds.
3. New revenue streams alongside an elevated passenger experience.
4. Higher utilisation with capacity able to scale without new infrastructure.
5. A partnership spanning over 10 years, recognised with industry awards for innovation and implementation.

“It’s been a seamless transition from start to finish.”
“It’s probably one of the best, if not the best, projects that I’ve been involved with. It’s been a seamless transition from start to finish.”

Damien Mills, MAN Operations Manager

“Doing business together now for over 10 years.”
“We chose to work with ParkIt many years ago and we’ve been doing business together now for over 10 years. That’s a really good partnership that’s built on honesty and truth. ParkIt deliver what their products say they’re going to deliver.”

David Naughton, Group Product Manager, Landslide Technology

About BookFlowGo

Drive more revenue from parking and ancillaries with BookFlowGo , the tailored airport solution for smarter bookings, seamless operations and standout customer experiences.

At BookFlowGo, we bring together the best in pre-booking, parking logistics and hardware innovation to help airports, cities and mobility hubs run smarter, more efficient parking operations.

We’re the power behind seamless parking. Whether it’s maximising revenue, optimising capacity or making parking effortless for travellers, we’ve got it covered. Our platform combines the expertise of Parkspace, ParkIT and Future Generation Services (FGS) to create a fully connected parking ecosystem that works better for operators and passengers alike.