How Terminal Parking Accelerated Direct Bookings Growth With Cavu Commerce

About Terminal Parking
Terminal Parking is a leading off-site car park operator serving London Heathrow Airport. The business has built a strong reputation for quality service across both its Meet & Greet and Park & Ride products, reflected in its 4.8 Trustpilot score. It's a brand travellers trust to make the start and end of their trip easy.

Terminal Parking is also a long-standing distribution client of Cavu. Through channels including Looking4Parking and SkyParkSecure, the business has successfully used Cavu’s distribution network to extend reach and grow sales.

The challenge

Having built strong distribution performance, Terminal Parking turned its attention to its direct booking channel. The business wanted to improve direct sales performance while making sure the customer journey remained simple and stress free.

There were three clear goals. First, Terminal Parking wanted to grow direct sales revenue through dynamic pricing and more effective yield management. Second, it wanted to ensure the direct booking journey was easy for customers to use. Third, it needed a platform that was intuitive and efficient for its team, particularly when managing and updating prices.

In short, Terminal Parking needed a platform that could support commercial growth, improve the booking experience, and make day-to-day operations easier for its team.

The solution

Terminal Parking reviewed the market for an e-commerce platform that could help strengthen its direct sales business. After considering several options, the business chose Cavu’s ecommerce booking engine - Cavu Commerce - powered by its advanced data and technology platform - Cavu Propel.

Cavu Commerce was selected because it aligned closely with Terminal Parking’s commercial and operational goals. It provided the tools to support dynamic pricing and revenue management, while also helping create a more seamless booking experience for customers and a more intuitive platform for staff.

"Choosing Cavu’s ecommerce solution has been a winning decision for Terminal Parking. The platform has really helped us grow our business. I look forward to many years of successful collaboration with the team at Cavu."
Aadhill Badurdeen
Chief Executive Officer, Terminal Parking Ltd

The results

Cavu Commerce has helped strengthen direct channel sales, improve the booking experience for customers, and make it easier for staff to manage pricing. Together, these outcomes have supported wider business growth and given the team a platform that is practical and straightforward to use.

About Cavu

Cavu, part of Manchester Airports Group (MAG), focuses on developing and offering innovative solutions in the travel and aviation industry. Cavu helps companies improve the passenger experience and increase customer satisfaction, with a focus on digital transformation and operational efficiency.