HUB: A Big Score in Mobility for the Atalanta Football Stadium in Bergamo

Bergamo’s Atalanta Stadium has become a focal point for fans from across Italy and beyond. To support increasing visitor numbers and enhance urban mobility in the surrounding sports district, ATB Spa – the municipal entity responsible for public transport and parking – partnered with HUB Italia to modernize the stadium’s underground car park, creating a fully digitalized and efficient parking facility.

The facility offers 348 parking spaces and operates 24/7, catering to daily users such as residents, workers, and season-ticket holders, as well as occasional visitors and fans on match days. During sporting events, the entire car park is reserved exclusively for sports clubs, ensuring smooth operations even at peak times.

Powered by HUB’s Jupiter access control system and JMS management platform, the car park delivers automated entry and exit, real-time occupancy updates, and centralized control over transactions and validations. Integrated Variable Message Signage (VMS) panels provide instant information on space availability and event-related updates, while online pre-booking through Parclick and mobile validations via the J4M platform offer a seamless, contactless experience for visitors.

This combination of technology and smart management improves operational efficiency and provides ATB Spa with advanced reporting and analytics, supporting better planning, marketing initiatives, and optimized occupancy. Completed rapidly without disrupting public use, the project demonstrates how technology can enhance accessibility, interconnectivity, and elevate efficiency in busy urban areas.

Read the full case study to see the results.

About HUB Parking Technology

HUB Parking Technology is the brand of FAAC Technologies that develops, manufactures, installs, and provides after-sales services for Parking Access and Revenue Control Systems. HUB controls all product phases from design to code writing, to distribution, installation, and post-installation support through an extensive network of company branches and value-added partners worldwide.

HUB product range, Jupiter, is designed for long term performance, to future-proof the operators and owners’ investments: thanks to scalable features and enhanced serviceability, it streamlines the parking experience for users while providing a profitable and easy to manage solution to operators. HUB software allows PARCS management 24/7 from anywhere, through a multi-tenant cloud and/or on-premises architecture. Consumer mobile apps for reservation and operator apps for validation complete the system range with solutions catering to transient and contract parkers. Visit www.hubparking.com to learn more.