A Seamless Parking Transformation for Flemingate Shopping Center with HUB

In the heart of Beverley, UK, Flemingate Shopping Center has steadily become a go-to destination for shopping, dining, and entertainment. Since its opening in 2015, the site has grown into a vibrant part of the town’s commercial and social fabric.

Being a location welcoming over 2.5 million people each year, the parking experience plays a central role. Flemingate had been a long-standing customer of HUB Parking Technology UK, since the installation of a Parqube system back in 2015. In 2023, the site’s operators turned once again to HUB to completely rethink the car park’s operations and align them with modern expectations of speed, flexibility, and ease of use.

The result of this modernization is a fully cashless parking facility powered by license plate recognition (LPR), smart mobile payment options, and digital validation tools — all seamlessly integrated into a system designed to simplify management for operators while enhancing the user journey for customers. From scan-to-pay QR codes to bidirectional lanes and real-time monitoring, the entire infrastructure is built for flexibility and scalability, allowing the operator to easily adapt to changing traffic flows and various user profiles throughout the day. The new setup reflects the commitment to a smooth, high-quality experience that characterizes the entire shopping center.

This project is a straightforwardclear example of how digitalsmart parking, when thoughtfully implemented, becomes an enabler of positive urban retail experiences. Read the full case study to discover how HUB Parking Technology UK redefined the user journey and enhanced operational efficiency creating spaces that work better for customers and operators.

About HUB Parking Technology

HUB Parking Technology is the brand of FAAC Technologies that develops, manufactures, installs, and provides after-sales services for Parking Access and Revenue Control Systems. HUB controls all product phases from design to code writing, to distribution, installation, and post-installation support through an extensive network of company branches and value-added partners worldwide.

HUB product range, Jupiter, is designed for long term performance, to future-proof the operators and owners’ investments: thanks to scalable features and enhanced serviceability, it streamlines the parking experience for users while providing a profitable and easy to manage solution to operators. HUB software allows PARCS management 24/7 from anywhere, through a multi-tenant cloud and/or on-premises architecture. Consumer mobile apps for reservation and operator apps for validation complete the system range with solutions catering to transient and contract parkers. Visit www.hubparking.com to learn more.