HUB Parking Technology: Why the Hotel Parking Is the New Lobby

When guests book a stay at your hotel, their expectations go far beyond bed and breakfast. Today’s travelers are looking for a frictionless, comfortable, and smart experience from when they arrive to when they check out. And that experience often begins in an unexpected place: the parking lot.

As the hospitality industry evolves, hotels that want to stand out need to rethink every part of the guest journey, including parking. It’s no longer just about finding a space. It’s about creating a welcoming, efficient, and digitally connected entry point that sets the tone for the entire stay.

What Do Guests Expect Today?

• Guests have changed. Their priorities are different. The way they plan their travel is smarter and more digital. These are the new standards that hotels are expected to meet:
• Seamless Arrival: First impression counts. After a long drive or a flight, guests want quick access to a parking space without circling the lot or fumbling for tickets. Automated entry and exit, License Plate Recognition, and digital passes deliver the kind of seamless arrival that makes guests feel immediately cared for.
• Digital Integration: Guests use apps to check in, control room temperature, and order room service. Parking should be no different. Today’s guests want to book parking online, receive digital passes, and manage their stay – including parking – from their smartphones or at the front desk in seconds.
• Flexibility and Autonomy: Whether arriving at midnight or leaving before sunrise, guests want parking solutions that work on their schedule. 24/7 access, multiple entries and exits, and the ability to modify parking times without staff intervention are becoming baseline expectations.
• Security and Peace of Mind: A hotel stay should feel safe, and that extends to the vehicle. Guests want to know their car is protected with reliable monitoring systems, secure access, and clear control over who enters and exits the facility.
• Sustainability and Efficiency: Modern travelers are often more eco-conscious and expect hotels to be equally aware. Efficient parking not only reduces fuel wasted during entry and exit, but also supports smart mobility trends, like electric vehicle charging or shared parking spaces for staff and guests.

Turning Expectations Into Experience

HUB entry and exit lane with barrier and LPR.The good news? These expectations are not just a challenge, they’re an opportunity.

Hotels that deliver a better parking experience can improve guest satisfaction, streamline operations, and even boost revenue. And the right technology partner can make all the difference.

We provide smart, scalable, and integrated parking solutions tailored to the needs of the hospitality industry. From contactless check-ins and License Plate Recognition to centralized management platforms and detailed reporting tools, our systems are designed to enhance every touchpoint of the guest journey.

Whether you’re running a boutique hotel or a global brand, HUB’s solutions can:

• Automate guest entry and exit with License Plate Recognition and QR-code-based passes.
• Integrate parking into your hotel’s booking system for smooth digital reservations.
• Enable reception to manage parking with ease, creating or modifying passes in seconds.
• Provide real-time insights and reports to optimize usage and revenue.
• Ensure complete security and access control across mixed-use parking environments.

By aligning with what guests now expect – and what hotels now need – we help transform parking from a pain point into a point of pride.

The Future of Hospitality Begins in the Parking Lot

As travel habits continue to evolve, the parking experience will only grow more important. Hotels that embrace this shift are the ones that will leave lasting impressions, drive loyalty, and keep guests coming back.

Parking may be the first and last thing your guests experience, but with the right strategy, it can also be what they remember most. Let’s make it unforgettable with HUB parking solutions!

About HUB Parking Technology

HUB Parking Technology is the brand of FAAC Technologies that develops, manufactures, installs, and provides after-sales services for Parking Access and Revenue Control Systems. HUB controls all product phases from design to code writing, to distribution, installation, and post-installation support through an extensive network of company branches and value-added partners worldwide.

HUB product range, Jupiter, is designed for long term performance, to future-proof the operators and owners’ investments: thanks to scalable features and enhanced serviceability, it streamlines the parking experience for users while providing a profitable and easy to manage solution to operators. HUB software allows PARCS management 24/7 from anywhere, through a multi-tenant cloud and/or on-premises architecture. Consumer mobile apps for reservation and operator apps for validation complete the system range with solutions catering to transient and contract parkers. Visit www.hubparking.com to learn more.