HUB Parking Technology Introduces Smart Parking To Taunton Deane

Taunton Dean identifies Smart Parking as a means to improve customer experience

Taunton Deane Borough Council was looking to develop and deliver strategies to increase visitor numbers to the town. Taunton is a popular visitor and shopper destination; it is the retail capital of Somerset with excellent new road infrastructure. Enhancing opportunities for commerce and improving transport were key to the strategy. Therefore, Smart Parking had been identified as a means to improve customer experience.

The aim of the Taunton Smart Parking is to improve the visibility of parking space information for visitors at key locations in the town center by incorporating technology solutions. TSP required the implementation of a parking guidance system (PGS) and the provision of pay on foot (PoF) ticketing and access control at key town center car parks: Wood St, Canon St, Orchard, High St, Castle, Enfield and Tangier.

Most of the seven car parks in the town center used pay and display with no entry or exit counting with over 1800 car parking spaces, both multi-story and street-level formats. Providing visitors with easy and stress-free parking was pivotal.

HUB Parking Technology was able to provide a turnkey solution for the design, supply, installation, maintenance and civil works for this large-scale project. Customers can enter the car park through a barrier with the knowledge of spaces available, pay via credit card or cash and exit through a barrier using a validated ticket.

Interface implementations with the Urban Traffic Management and Control System Software enable the HUB Parking JMS Management System to provide a multisite platform for all control and reporting routines. JMS offers remote audio control and operators can easily and centrally manage all business processes, thus maximizing efficiency and minimizing efforts. This includes site-by-site control for all the 7 sites. The log on connection is made by direct web browser access. Remote connections can be made via any 3rd party device with a web connection. The software operates through a simple tile-based dashboard and offers monitoring, data analysis, tariff tabling and configuration.

After being appointed in 2018, over several weeks of installation there was minimal disruption, enabling each car park to continue operating, ensuring revenue protection. All sites went live on Monday 4th February so the team looks forward to regular users and visitors to the town enjoying the new Smart parking experience.

HUB UK Managing Director Lee Burton added, “HUB is delighted to have partnered with Taunton Deane Borough Council to introduce a future-proof parking technology. We’re excited to implement a turnkey solution that ultimately allows users to fully enjoy their visit and shopping experience, leaving an overall positive impression on arrival and departure”.

The Borough will be able to take data-driven decisions and optimize its parking policies, thanks to the advanced reporting capabilities of HUB management software: analyze important data on how drivers behave within their parking experience, target congestion issues and unlock the car parks business potential – which sums up Smart Parking perfectly.

About HUB Parking TechnologyHUB logo

HUB Parking Technology is the FAAC Group Business Unit that develops, manufactures, installs and provides after-sales services for Parking Revenue Control Systems branded ZEAG, DATAPARK, and FAAC. Through its local Group companies and distributors, it is represented in all five continents and more specifically in North & South America, Europe, Africa, the Middle East, Asia, and Australia.

For more information about HUB Parking Technology, visit:


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