Smart Parking Revolution at Mall of Sofia with HUB

In the heart of Bulgaria capital city, the Mall of Sofia stands out as a premier destination for shopping and entertainment.

Since the installation of its first Datapark system in 2006, the mall's parking infrastructure has continually evolved. The shopping center boasts now three parking levels with over 600 spaces, welcoming a diverse audience every day: shoppers, movie-goers, gym members, and employees from the offices of the upper floors. With growing urban traffic and evolving customer expectations, the mall management deliberated to move to a smarter, faster, and more secure parking system.

The new solution, delivered by FAAC Bulgaria team, combines robust Jupiter hardware with JMS management platform. Thanks to the integration of License Plate Recognition technology and contactless cards, access to the parking facility has become seamless for both occasional visitors and subscribers. Payment has been made simpler and more convenient with multiple options: pay-on-foot APS stations, mobile payment, and even pay-at-exit stations. JMS provides real-time monitoring and remote support capabilities, for the parking personnel to ensure smooth operations and timely assistance at all times. Even the equipment has been customized to align with Mall of Sofia’s visual identity, reinforcing a consistent brand experience from entry to exit.

Thanks to JMS, all existing parking subscriptions were seamlessly migrated to the new system without disruption, guaranteeing continuity for loyal visitors throughout the transition.

Today, Mall of Sofia’s parking experience is faster, more secure, and more convenient than ever. Mall of Sofia’s parking transformation confirms how smart integration and user-centric design can revolutionize the customer journey.

Read the full case study to learn how this modern setup benefits Mall of Sofia customers and the parking operator alike.

About HUB Parking Technology

HUB Parking Technology is the brand of FAAC Technologies that develops, manufactures, installs, and provides after-sales services for Parking Access and Revenue Control Systems. HUB controls all product phases from design to code writing, to distribution, installation, and post-installation support through an extensive network of company branches and value-added partners worldwide.

HUB product range, Jupiter, is designed for long term performance, to future-proof the operators and owners’ investments: thanks to scalable features and enhanced serviceability, it streamlines the parking experience for users while providing a profitable and easy to manage solution to operators. HUB software allows PARCS management 24/7 from anywhere, through a multi-tenant cloud and/or on-premises architecture. Consumer mobile apps for reservation and operator apps for validation complete the system range with solutions catering to transient and contract parkers. Visit www.hubparking.com to learn more.