Smart Parking by HUB for the Merlata Bloom Shopping Mall

The #MerlataBloom Shopping Center in Milan's Northwest Quadrant Was Inaugurated Yesterday, and HUB Italia Is Part of It

- Milan, Italy
The #MerlataBloom shopping center in Milan's northwest quadrant was inaugurated yesterday, at the center of one of Europe's largest urban transformation projects.

The #MerlataBloom shopping center in Milan's northwest quadrant was inaugurated yesterday, at the center of one of Europe's largest urban transformation projects. HUB Italia is proudly part of it!

The structure hosts more than 200 signs, big national and international names, and 43 food & beverage concepts, for more than 70000 square meters of retail space. Impressive numbers, to which are added a total of 3000 parking spaces divided into Parking East and Parking West.

The two multi-storey areas were built from scratch this year, and HUB's integrated solution oversees their entrance and exit lanes, five floors, and centralized control room, offering facility management staff the most effective and timely management of the entire facility. The project in numbers:

  • 5 floors over 2 areas
  • 10 entrance lanes
  • 10 exit lanes
  • 21 SELEA license plate reader cameras in all lanes
  • 800+ QUERCUS intelligent ceiling-mounted occupancy sensors on all floors
  • 24 internal redirection displays (parking guidance)
  • 19 APS automated pay stations with FindMyCar function, near elevators and escalators
  • 2 manual fee computers
  • 1 centralized control room with JMS management software

A special feature of this project is the integration of the place guidance system (parking guidance) with the automated checkout, with FindMyCar functionality, which allows visitors to find their parking space by typing in the letters of the license plate on the touch display, displaying the corresponding photo (taken by the LPR cameras) and an indication of the location of the stall. As well as, of course, paying for parking!

For HUB Italia, it is satisfying to have collaborated with NHOOD to integrate smart parking technology into a highly aesthetic facility that is truly unique at the European level. In particular, the focus on sustainability, energy efficiency, and smart integration into the urban fabric are among the strengths we find in common with our values and the direction our industry is taking.

Good job - and stay tuned for our case study!

image of parking terminals image of parking lot

About HUB Parking TechnologyHUB logo

HUB Parking Technology is the Business Unit of the FAAC Group that develops software and intelligent mobile solutions produces, installs, and supplies hardware and after-sales services for the professional management of paid parking spaces. HUB Parking Technology offers flexibility, competence, and personalized and widespread assistance at a local level, combined with the capacity, network, and strength of a global operator. Over the years, the company has constantly innovated to develop state-of-the-art systems and integrated value-added solutions that make parking efficient for users, and profitable, and easy for operators to manage. 

For more information about HUB Parking Technology, visit:


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