Unibail-Rodamco-Westfield announces that Westfield London and Westfield Stratford City will become the largest hybrid parking environments in the UK, launching a fully frictionless parking experience for visitors. Brought to life in partnership with HUB Parking Technology, Westfield London is now a cashless and ticketless environment for parking, supporting the additional heightened hygiene efforts in place at the centres ahead of the reopening of non-essential retail on 12th April, with Westfield Stratford City set to launch the new innovation in May.
The new digital ecosystem will cut the average transaction time of entering car parks from 7-10 seconds on a traditional ticketed system to just 3-6 seconds for a quicker and more seamless experience. ANPR software will capture registration plate details to remove the requirement for a ticket to enter the car park. The latest service builds on the innovative legacy of the Westfield assets. In December 2020, Westfield London won the Parking Innovation of the Year Award at the SCEPTRE AWARDS with the ‘Find Your Car’ function to help consumers locate their cars easily.
Jakub Skwarlo, Director of Operations UK at Unibail-Rodamco-Westfield said: “This new development in our car parks will add to the convenience of our visitors’ experience at Westfield London and Westfield Stratford City. By making our car parks cashless and ticketless we’re improving levels of hygiene and removing high-footfall touchpoints to keep our guests safe as they return to our centres upon the full reopening of retail over the next few weeks.”
Lee Burton, Managing Director at HUB parking Technology said: “Our team at HUB continue to work very closely with URW on delivering their vision of best in class service and technology to their visitors. The hybrid systems allows for free flow entry and pay at exit functionality via ANPR which removes the need to attend a traditional Pay on Foot terminal. It also allows customers to take a ticket for those odd occasions where a read was not possible, this prevents the customers having to call an intercom to deal with these exception events. We look forward to seeing the centres busy again and the upgrades benefitting visitors to Westfield London and Westfield Stratford City.”
In addition to the new hybrid system the Westfield car parks in the UK boast Parking Guidance Systems (PGS) through Park Assist. This uses smart camera sensors to guide drivers to empty parking bays on arrival, alleviating the any issues of finding a space and making every visit more efficient. HUB Parking Technology worked with Park Assist’s New York team to create a seamless system which monitors more than 10,000 bays across both Westfield London and Westfield Stratford City.
About HUB Parking Technology
HUB Parking Technology is the Business Unit of the FAAC Group that develops software and intelligent mobile solutions produces, installs, and supplies hardware and after-sales services for the professional management of paid parking spaces. HUB Parking Technology offers flexibility, competence, and personalized and widespread assistance at a local level, combined with the capacity, network, and strength of a global operator. Over the years, the company has constantly innovated to develop state-of-the-art systems and integrated value-added solutions that make parking efficient for users, and profitable and easy for operators to manage.
For more information about HUB Parking Technology, visit: www.hubparking.com
About Westfield UK
Unibail-Rodamco-Westfield has two shopping and leisure destinations in the UK – Westfield London and Westfield Stratford City. Both offer an innovative and dynamic place for a new generation of consumers to shop, to eat and create experiences.
Westfield London at White City, West London, is now the largest retail destination in Europe following its £600m expansion in 2018. Anchored by M&S, Next and the world-first Harrods Outlet, Westfield London houses 450 retail outlets including 40 luxury brands within The Village which also hosts events, fashion installations and exhibitions. Westfield London also offers 80 exciting eating concepts and the UK’s biggest cinema, Vue Westfield. The centre features a large central Atrium and an outdoor events and entertainment space, Westfield Square, which play host to experiential, cultural and educational events throughout the year.
Located in East London, Westfield Stratford City is anchored by leading UK retailers John Lewis & Partners, Waitrose and M&S, and is home to over 350 stores and more than 80 places to eat and drink. A key leisure destination for London and the local East Bank district, Westfield Stratford City is home to three hotels, the UK’s largest All Star Lanes bowling alley, a 20-screen all-digital Vue cinema and London’s largest Casino by Aspers. The centre has been a catalyst for the regeneration of the Stratford area, bringing around a million shoppers every week, as well as jobs, tourism and investment to the local community.