IP Parking Realized a New Parking Management System for World Forum The Hague

World Forum in The Hague is a leading international conference and event venue. Every year, this versatile venue receives large numbers of visitors for conferences, business meetings, trade fairs, cultural events and public meetings. With 278 parking spaces and a mix of theater guests, hotel guests, office staff and day visitors, efficient parking management is essential.

At a venue of this size, it is essential that a parking system allows large visitor flows to flow efficiently while ensuring error-free handling of all transactions, with minimal pressure on operations.

The Challenge

World Forum has a dynamic parking environment with strong peak moments around the start and end of events. In addition, the type of visitor constantly changes. From conference participants and business guests to theater visitors, hotel guests and office workers. Each target group has different requirements in terms of access, reservations, subscriptions and payment. This requires maximum flexibility in parking management.

The existing parking system offered fewer and fewer possibilities in this regard. Licence plate recognition and advance reservations were not possible, resulting in the loss of valuable data on visitor flows. There were also no possibilities to issue personalized discount cards to external relations, tenants and clients, which limited the service and commercial possibilities.

The solution

IP Parking realized a new parking management system for World Forum that combines reliability, speed and flexibility. The system supports the various parking flows within the venue and offers the flexibility to efficiently serve diverse user groups.

Digitalization plays a key role in this. Where visitors today expect speed, convenience and freedom of choice, operators benefit from real-time insight and control, more flexibility and a platform that grows with new requirements.

In doing so, various digital solutions have been integrated:

• Park Spot reservation - Visitors can reserve a parking spot in advance, ensuring a spot and a relaxed start to their visit.
• QR code payments via IPS
• License plate recognition and subscriptions - With the introduction of license plate recognition, World Forum has considerably more insight into the use of the parking garage. In addition, subscriptions can easily be linked to license plates, which further increases the ease of use for regular users such as office workers.
• Flexible validations and discount schemes - The new system offers extensive options for issuing personalized discount cards and validations for tenants, partners and corporate customers.
• Unlocking mobile parking apps - Finally, the system is prepared to be easily linked to mobile parking apps, giving visitors additional freedom of choice in access and payment.

"We chose IP Parking because of its comprehensive and innovative offering. With our different visitor flows, such as theater guests, hotel guests, office workers and day visitors, the system offers the flexibility we need."

World Forum The Hague

With this solution, World Forum has a future-proof parking system that is ready for peak loads, different user groups and an optimal visitor experience.

The Result

"Because we receive much more data than before, we have gained better insight into our visitors and the use of the parking garage. This allows us to help our guests better and has also increased the turnover from the parking garage."
World Forum The Hague

Since going live, World Forum has considerably more insight into visitor flows and parking usage. This data not only helps optimize operations, but also provides better service to visitors.

Thanks to reservations, license plate recognition and extensive user information, visitors can be served faster and better. The system also offers more flexibility for subscriptions, validations and billing processes.

The improved insight into visitor flows and transactions also enables more accurate billing, which World Forum says has contributed to increased parking revenue.

About IP Parking

IP Parking is a leading parking professional, offering an open, high-quality parking platform with a digital-first approach. As pioneers, we continuously optimize our solutions to remain at the forefront of technology. By integrating state-of-the-art hardware with our in-house developed software, we enable efficient, low-maintenance management accessible from anywhere, providing maximum flexibility for owners and operators. Dedicated to future-proofing parking solutions, we enhance traffic flow, occupancy rates, and enable seamless integrations. With comprehensive service, data-driven insights, and unlimited connectivity, IP Parking ensures optimal performance and tailored solutions to meet the unique needs of every customer.