The new METRIC Sprite, launched at Intertraffic Amsterdam this week, is promising to be a futureproof solution with features that could change the way we think about parking terminals.
More than just a parking machine
In an age where more and more services are automated, the requirement to remove cash from the purchasing equation is growing but the physical evidence of proof of purchase is still necessary, the humble parking terminal can be transformed into a multi-service terminal to meet this need. From everything from tourist attractions to paying bills, a multi-service terminal can allow 24-hour access to purchases, accepting all payment forms, at the point of need, without the requirement of a human attendant.
A new marketing opportunity
Advertising is more prolific in our everyday lives than ever before. A typical adult will be exposed to 3,500 marketing messages per day. The need to find new and innovative ways to deliver messages to consumers is ever-growing. In steps the METRIC Sprite with a large HD video screen delivering targeted, engaging content direct at eye level. This is a great potential advertising space for agencies, and an additional revenue stream for the car park operators.
A key part of the journey
With the METRIC Sprite, car park operators can now offer added value to their customers with the addition of voucher scanning technology. By rewarding customers with free or discounted parking, operators can drive return visits and repeat business and make the parking terminal a key part of the journey. Visiting METRIC’s Intertraffic stand, Brian Parker, Managing Director of Britannia Parking commented: “Creating the link between the parking event and the customer through the use of intelligent technology is now becoming a key part of the offering that operators need.”
The METRIC Sprite delivers all these possibilities and more, Richard Boultbee, Sales and Marketing Director for METRIC Group said: “The launch of the METRIC Sprite is an exciting time for us as a company and the culmination of months of research, development and sheer hard work to deliver a product that the global market is looking for. We’ve spoken to our customers about the functionality they want now and in the future, and we believe that with the METRIC Sprite we have delivered those requirements. Innovation is at the heart of what we do, and the METRIC Sprite is truly a futureproof parking terminal for smart cities.”
About METRIC Group Ltd
METRIC are the No 1 UK manufacturer of parking terminals. METRIC have designed, manufactured and supplied over 60,000 parking terminals worldwide. METRIC won the BPA Parking Technology award in 2015 for the VivoPark solution - for barrier-free parking in retail.