MobileNOW! Launches Bilingual Mobile Payment Program in Calexico, CA

MobileNOW!, a global innovator of mobile payment solutions for parking, has successfully launched a comprehensive mobile payment program in the city of Calexico, CA.

A U.S. border gateway and historic attraction, Calexico is primarily a Hispanic community and hosts a large number of tourists from Mexico. To date, this implementation has been one of the heaviest bilingual mobile payment implementations in the U.S.

The MobileNOW! platform in Calexico is a private labeled version called ParkCalexico.

“On behalf of the city of Calexico and the Business Improvement District, we are thrilled to launch ParkCalexico throughout the community. The convenience of mobile payments is part of our larger strategy to reduce congestion in historic downtown Calexico and modernize the area,” said Richard Warne, Calexico City Manager. “MobileNOW! has done a great job accommodating dual language needs of the community such as Spanish versions of the app, IVR, signage, and promotional materials.”

“We are pleased to work with Calexico, a historical landmark and unique blend of American and Mexican cultures,” said John Oglesby, MobileNOW! President and CEO. “We are among the first in the industry to proactively anticipate and address language barriers, not only in our product development but in every aspect of the program launch.”

For more information about ParkCalexico, visit parkcalexico.com.

About Calexico, CA

Calexico, a located in Imperial County with a population of more than 40,000 residents, is one of California's best kept secrets. Calexico's small-town lifestyle, combined with its convenient proximity to the metropolitan areas of Mexicali and San Diego, make it a great place to live. Calexico's climate is sunny year-round, and offers little to inhibit outdoor recreation. Golfing, water sports, hunting, fishing and hiking are all available in the immediate area, and the beautiful beaches of San Diego and Baja California are easily accessible for day trips or fun-filled vacations. Just across the border, Mexicali is a cultural and entertainment center offering ample opportunity for fine dining, theatre, music and more.

For more information about Calexico, visit http://www.calexico.ca.gov and http://calexicobid.com or the Business Improvement District.

About MobileNOW!, LLC

MobileNOW! LLC, headquartered in Rockville, MD, is a global pioneer, innovator and leading provider of mobile phone and other cashless payment methods for the parking and electronic vehicle (EV) charging industry. The MobileNOW! platform, also known as the world’s first mobile payment solution for parking since 2000, is available in 14 countries and is the only mobile payment solution developed by parking professionals with operations experience. In addition to enabling virtual payment and collection options, the MobileNOW! platform offers full enforcement, management and reporting capabilities.

MobileNOW! solutions are developed for all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit www.mobile-now.com or contact info@mobile-now.com.

Media Contact

John Oglesby
john.oglesby@mobile-now.com

303-884-3710

MobileNOW! LLC
42-40 Bell Blvd, Suite 604
Bayside, NY 11361