MobileNOW! Expands in South Orange, NJ

Successful Mobile Payment Adoption Leads to Total Expansion

MobileNOW! in South Orange, NJ

MobileNOW!, a global technology innovator and world’s first mobile payment solution for parking, is expanding mobile payment throughout all on-and-off-street single and multi-space metered spaces in the Township of South Orange Village, New Jersey.

Earlier this year, MobileNOW! partially deployed mobile payment in South Orange. Residents and commuters may pay for parking using the free MobileNOW! app, or by calling a local phone number using the MobileNOW! IVR system. In real time, parkers may extend their sessions remotely from anywhere, without the hassle of returning to their vehicles.

Since inception, consumer adoption and parking revenues have increased steadily in South Pay for parking with your MobileNOW! appOrange.

“The South Orange Parking Authority is pleased to partner with MobileNOW! to bring to all of South Orange another convenient payment option,” said Mark Hartwyk, Director, South Orange Parking Authority. “After a successful year piloting this program at two train stations, we have now made it available at all meters and pay stations. We look forward to future collaborations with MobileNOW! to bring South Orange additional value added parking options.

We are very excited to expand throughout the charming Township of South Orange,” said John Oglesby, MobileNOW! President and CEO. “We are confident that the Township’s residents and commuters will continue to enjoy the convenience of mobile payment, and adoption will continue to rise.

In the coming months, South Orange anticipates leveraging additional MobileNOW! programs and functionality to further integrate parking mobile payments with merchants and the community.

Oglesby added, “We look forward to working with the Township’s merchants to roll out our merchant validation program, where patrons may receive free parking as a loyalty incentive by using the MobileNOW! app.

About the Township of South Orange Village, NJ

Known for its history and charm, South Orange is a township in Essex County, New Jersey.

The South Orange Parking Authority administers an agency that is responsible for the enforcement of parking ordinances and operation of all the municipal parking lots, train station lots, all metered spaces, overnight on-street parking, residential parking programs, commuter jitney buses and senior bus services. The Authority is self-sufficient with all revenues derived from permits, meters and management fees, not from tax dollars or ticket revenue.

Click here for fast facts about South Orange.

About MobileNOW!, LLCMobileNOW! logo

MobileNOW! LLC, headquartered in Rockville, MD, is a global pioneer, innovator and leading provider of mobile phone and other cashless payment methods for the parking and electric vehicle (EV) charging industry. The MobileNOW! platform, also known as the world’s firstmobile payment solution for parking, is available in 9 countries and is theonly mobile payment solution developed by parking professionals with operations experience. In addition to enabling virtual payment and collection options, the MobileNOW! platform offers full enforcement, management and reporting capabilities.

MobileNOW! solutions are developed for all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit or contact

Media Contact

John Oglesby


MobileNOW! LLC

2275 Research Blvd, Suite 500

Rockville, MD 20850



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