MobileNOW! Brings Virtual Permit System to New Jersey’s Fort Lee Parking Authority

 George Washington Bridge

MobileNOW!, a global innovator known for mobile parking solutions, announced today the implementation of electronic permits by leveraging License Plate Recognition (LPR) in Fort Lee, NJ.

The Borough of Fort Lee, with a local population of approximately 38,000, is highly traveled by thousands of commuters, many using multiple transportation modes daily. The George Washington Bridge crosses the Hudson River between Fort Lee, NJ and Upper Manhattan in New York City.

“This is an example of capitalizing on new technology that will best serve our residents, businesses, and assist the general public” said Mayor, Mark Sokolich.

“On behalf of the Parking Authority Commissioners and its Administration, we are very excited to begin the use of License Plate Recognition in Fort Lee. Before considering this new technology, we contacted other operators utilizing LPR, and each stated the significant efficiencies and all were very pleased,” said Gloria Gallo, Parking Administrator for the Fort Lee Parking Authority. “We believe both our commuter population and residential parkers will enjoy the added convenience of being able to register vehicles online and eliminate the hassle of printing or buying a physical permit from the parking office.”

Gallo added, “The MobileNOW! system will be incorporated into the residential program in the near future to help us maintain quality of life for our residents making enforcement much more efficient by recognizing those vehicles unauthorized to be on our local streets.”

“We applaud Fort Lee, NJ, known as the gateway into New York City, in their decision to dramatically improve customer service through electronic permits. We are confident that parkers will enjoy purchasing and renewing permits online or through the fast and secure MobileNOW! app,” said John Oglesby, President of MobileNOW!.

Currently, commuters park in Fort Lee’s nearby lots and on-street parking. Construction for a new garage will commence in mid to late 2015.

About Fort Lee Parking Authority

The Fort Lee Parking Authority is a statutory parking agency, established in 1954 by the Fort Lee Mayor and Council under N.J.S. 40:11A. The Borough then had a population of approximately 16,000, as compared to the present population estimated at 38,000. The Parking Authority started with five Commissioners.

Today, the Parking Authority is involved not only in parking, but over the years at the request of Borough Councils also agreed to provide bus transportation to seniors; non-emergency medical transportation; a main street shuttle for everyone, and a ferry shuttle service; developing and operating a Residential Parking Program; and administering the Borough Street Sweeping Program. Further, it established small off-street parking lots, handicap parking spaces, and is an integral part of the Borough’s Emergency Management Team. All of its services are provided to benefit Fort Lee’s residents and businesses.

About MobileNOW!, LLC

MobileNOW! logo

MobileNOW!, LLC, headquartered in Rockville, MD, is a global pioneer, innovator and leading provider of mobile phone and other cashless payment methods for the parking and electronic vehicle (EV) charging industry. The MobileNOW! platform, also known as the world’s first mobile payment solution for parking since 2000, is available in 14 countries and is the only mobile payment solution developed by parking professionals with operations experience. In addition to enabling virtual payment and collection options, the MobileNOW! platform offers full enforcement, management and reporting capabilities.

MobileNOW! solutions are developed for all mobile devices, including iOS, Android and BlackBerry platforms. For more information, visit or contact

Media Contact

John Oglesby
MobileNOW! LLC
42-40 Bell Blvd, Suite 604
Bayside, NY 11361


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