MSR-Group Sets up a Base in Scandinavia

MSR-Traffic opens a sales office near Malmö

MSR-Group GmbH with its subsidiaries MSR-Electronic (specialist for fixed gas alarm systems) and MSR-Traffic (specialist for intelligent parking management and smart cities) opens a sales office near Malmö for the market in Scandinavia.

In addition to the existing branches in Austria, Italy and Croatia, the entire product portfolio is also marketed across the globe by means of certified partners.

MSR-Nordic – New Branch of the MSR Group in Scandinavia

The investment in another location of our own and the customer potential in Scandinavia will have a positive effect on the growth strategy of the entire group of MSR companies. The closer we are to our partners and customers, the more successful we can act,” says Harald Schmitt, Managing Director of MSR-Group GmbH.

Johan Löfgren – the new branch manager of MSR-Nordic – is a man of extensive expertise to develop sales and business in the Scandinavian market.

Due to his many years of experience, he is the first point of contact for customers and prospective buyers. His strengths lie in the field of building automation as well as in his experience with fixed gas warning systems from MSR-Electronic.

Furthermore, he has worked internationally for over 20 years on projects in a wide range of industries in the automation and energy sectors.

About MSR-Traffic 


MSR-Traffic offers innovative sensor technology that enables counting and single place detection of vehicles in indoor and outdoor applications. Drivers are quickly guided to the next available parking space via dynamic traffic control technology or via an app. In addition to the development, production, and sales of intelligent parking guidance systems, MSR also provides support in planning and installation on site.


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