Celebrity Keynote Headlines National Parking Association Convention & Expo NPA

The National Parking Association (NPA) announced its annual Convention & Expo for September 14–17, 2026, in Las Vegas. The convention, focused on a theme of industry growth, spotlights the rapid advancement of the parking industry through digitization, automation, mobility services, and emerging technologies. This year’s event also includes the celebration of the association’s 75th anniversary connecting and uniting a dynamic parking industry dedicated to enhancing the parking experience.

Howie Long will headline the NPA Convention & Expo. Long, an internationally recognized professional athlete and successful sportscaster, will focus his keynote remarks on Leadership at the Peak: How to Build Teams, Success, & Bring Out the Best in You & Your Team. The 75th Anniversary keynote is sponsored by Toledo Ticket Technologies.

NPA President & CEO Christine Banning, IOM, CAE, said, “Parking is at a pivotal stage in innovation and automation, and industry leaders will resonate with Howie’s message to drive success through strong company culture with teams dedicated to winning. The NPA Convention & Expo brings forward-thinking leaders actively advancing automation, private equity, and operations management.”

A Pro Football Hall of Fame honoree, Long played in 10 Super Bowls and 8 Pro Bowls, and is regarded as having been one of the most revered defensive players in the history of the NFL. Over the last 30 years, he has also served as an Emmy Award-winning studio analyst for FOX NFL Sunday. And, Long is a co-owner and contributor to The Experts Network (TXN), an interactive digital sports analysis network along with Cris Collinsworth, Boomer Esiason, Nick Faldo, Cal Ripken, Jr., and Phil Simms.

Banning added, “Long’s sharp wit and keen analysis, as well as extensive front-line sports experience have made him a sought-after panel guest, brand ambassador, and motivational speaker. He brings real-world insights on how to use grit, determination, and the power of people to win and advance in both business and life.”

The NPA Convention & Expo focuses on parking operations, business intelligence, and tech innovation and is open to parking executives and operational managers of parking assets.

For more information on the 2026 NPA Convention & Expo, visit NPAConvention.org, or email Info@WeAreParking.org.

About the National Parking Association

The National Parking Association (NPA) advocates for the owners, executives, and operational management of parking assets to aid parking and mobility success. Headquartered in Washington, DC, NPA leads policies and programs to advance and empower an industry. A non-partisan organization, NPA serves the $131 billion parking industry that is vital to transportation and commerce across North America. Founded in 1951, NPA represents 580,000 parking professionals as the voice of the industry, providing research, education, and certification to help parking professionals succeed as leaders and employers. To learn more, visit WeAreParking.org.