NOW! Innovations signs a Strategic Partnership Contract

Estonian born tech company NOW! Innovations will contribute to BMW Group mobility services. The parties have signed an agreement, which sets the stage for NOW! Innovations to becoming a strategic partner for providing a billing and payment platform to the mobility services offered by the BMW Group together with partner companies.

Üllar Jaaksoo, NOW! Innovations CEO:

“In the era of smart phones, applications and platforms we are fascinated by the opportunity to improve daily lives of all motorists. Seamless parking payments and personalized services are our ultimate goal. In partnership with such a visionary company as the BMW Group we’ll have a greater chance to accommodate transition from analogue to digital parking. We are looking forward to providing a game changing solutions for BMW Mobility Services.”

Heidi Kakko, Chairperson of the Supervisory Board of NOW! Innovations and Fund Manager of Estonian Development Fund’s Venture Investments::

“We, as a lead investor, believe that the cooperation with BMW will open up a whole new perspective for Now! Innovations, supporting faster and even more ambitious growth on international markets. The Estonian Development Fund, a foresight think-tank and venture capital fund established by the Parliament of Estonia, invests into innovative and ambitious Estonian technology companies. We are excited to see another Estonian IT company joining a global mobile payment market, where Erply and Fortumo have established themselves as strong players.”

NOW! Innovations:

is a global SaaS provider of mobile payment and billing solutions operating on 3 continents and in 8 countries. The Company has developed a flexible and easy-to-use billing and payment platform for parking services. NOW! Innovations is also the world pioneer for mobile payment solutions for Electric Vehicle charging. Last month in Estonia the Company as part of the consortium lead by ABB launched the first countrywide EV fast charging network.

NOW! Innovations SaaS platform:

NOW! Parking Platform, based on SaaS concept, enables cities and parking operators to not only add mobile phone payments to their existing parking system either independently or as an integrated approach but also to implement Intelligent Parking System (IPS). IPS enables parking asset management and allows increasing revenues and efficiency, decreasing costs and becoming eco-friendly.

NOW! Parking Platform offers the widest selection of command channels: SMS, QR codes, IVR, NFC, RFID, LPR/ANPR. The functionality includes a dynamic billing mechanisms and multiple payment sources: credit/debit cards, pre-paid cards, customer accounts, direct debit order, PayPal, etc.

NOW! Parking Platform manages unlimited number of parking zones, payment rate policies, and customer classes. The Platform has the most functionality and the lowest cost on the market.