Park Assist expands Europe and Middle East operations with Key Regional Hires and New Dubai Office

Park Assist expands with new sales and account managers

Park Assist has expanded operations in Europe and the Middle East with the hiring of Key Regional Managers.

Michel van Scherpenzeel is the new European Sales Manager, based out of our Amsterdam office. Adam Fitzgerald is the Middle East and North Africa Regional Account Manager. In addition to welcoming these talented individuals to the team, Park Assist has established a new regional office in Dubai - accelerating Park Assist’s already fast-growing Middle East sales initiatives.

Michel and Adam come to Park Assist with a wealth of management experience in sales and operations within various industries. I’m pleased to welcome them both to our team, as I’m confident their expertise will help us better serve our current and future clients,” said Gary Neff, CEO of Park Assist.

About Park Assist Park Assist logo

Park Assist® is a business intelligence technology company that utilizes cameras to enhance the efficiency and profitability of parking facilities through guidance, license plate recognition, surveillance, and its proprietary premium parking feature. This year, Park Assist® celebrates 10 years as the global leader in parking sensor technology and the pioneer of camera based parking systems. Our M3 Camera System improves the parker experience in 20 countries and growing worldwide. Park Assist® has offices in the United States and Australia, and is a part of the TKH Group (Euronext: TWEKA), a $1.6 billion publicly traded company headquartered in the Netherlands. For more information, visit


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