Park Assist Has Been Awarded the Parking Guidance System (PGS) for centre:mk

centre: mk is one of the largest regional shopping centers in the UK with over 27 million annual visitors.

Park Assist has been awarded the Parking Guidance System (PGS) contract for centre: mk in Milton Keynes, UK. Located 80 km from North-West London, centre: mk is one of the largest regional shopping centers in the UK with over 27 million annual visitors. The centre has over 220 shops and restaurants and is anchored by John Lewis, House of Fraser and Marks and Spencer.

To accommodate for the increasing number of visitors and limited parking availability, centre: mk added a new Multi-Story Car Park (MSCP) and incorporated new smart technology with electric vehicle charging points, disabled parking bays, and parent and child bays. To further elevate the customer experience, the client decided to equip the car park with Park Assist’s patented camera-based parking guidance technology.

centre: mk visitors will be guided to open parking bays quickly and effortlessly by digital signage and color-coded smart sensors throughout the facility. Through Park Assist’s License Plate Recognition (LPR) technology, returning parkers will be able to find the locations of their cars either through the use of a mobile app or by entering their plate number at the Skidata pay station. With the integration of Park Assist’s Park Surveillance™, visitors can also expect to feel peace of mind, as parking management will be able to monitor the entire carpark through streaming video of each individual bay.

The PGS system will also include Park Assist’s Park Alerts™ software feature to effectively monitor space utilization. Park Alerts™ allows parking management to manage parking policies through either time-based alerts or license plate-based alerts upon a violation. centre: mk management will also be able to provide premium parking and other special opportunities through Park Select-Rate.

Park Assist is honored to work with centre: mk in Milton Keynes management as well as Skidata in providing an elevated customer parking experience so visitors can focus on the exciting shopping and dining experiences centre: mk in Milton Keynes has to offer,” said Joe Ruggero, Global Executive Vice President of Park Assist.

About Park AssistPark Assist logo

Park Assist® is the parking industry-leading camera focused innovator with the most camera-based parking guidance installations in the world. Our technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.8 billion publicly traded company headquartered in the Netherlands. For more information, visit


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