One Loudoun Upgrades its Parking Experience with Park Assist

- Ashburn, Virginia
One Loudoun

Park Assist® has been awarded the Parking Guidance System (PGS) contract for One Loudoun in Ashburn, Virginia. The mixed-use development, owned and operated by Retail Properties of America (RPAI), is Loudoun County's top destination for shopping, dining, and entertainment.

Over the coming months, this vibrant commercial center will expand even further, enhancing the mix of its Downtown commercial core by adding One Loudoun's first multi-family residential housing community and incorporating new shopping and dining options. To accommodate this continued growth, RPAI added two additional garages, H and G, to expand parking options. Park Assist's camera-based M4 smart-sensor system will be installed in these new garages in lieu of the ultrasonic single-space PGS previously utilized across the development.

By deploying Park Assist's camera-based M4 smart-sensor system, the installation will require less hardware and support an array of cloud-based software functionalities and back-end operational benefits that an ultrasonic counting method cannot. With higher accuracy and a cutting-edge reporting platform, INX™, One Loudoun will use Park Assist's solution to simplify the parking experience, leveraging License Plate Recognition (LPR) technology and Park Assist's Park Alerts™ software module to manage its customer traffic flow and user groups more effectively.

Park Assist will also install its state-of-the-art digital Variable Messaging Signs (VMS). These digital signs display a vast array of occupancy data, equipped with split-screen, scrolling, and toggling capabilities, empowering visitors to make informed decisions from the moment they enter the garage. As wayfinding signage guides users to appropriate parking areas within the facility, Park Assist's exclusive M4 smart-sensor system enhances the guidance experience by indicating which specific spaces are available or occupied using color-coded LED lights.

Powered by Park Assist's software platform, INX, parking management will also gain valuable control over the garage with Park Alerts. Using integrated LPR technology and duration monitoring capabilities, this module allows parking management to effectively monitor space utilization and enforce parking policies. Park Alerts will send notifications to management of any policy violations via time-based or license plate-based alerts.

RPAI was heavily invested in utilizing the intelligent infrastructure of Park Assist's PGS to further automate its operation, all from one data-driven reporting platform, INX. Providing valuable insight down to the bay level, this logic engine allows parking management to create customizable enforcement routines based on license plates, location, and dwell time. By building these flexible user zones and protocols, One Loudoun can manage its asset and easily optimize transient parking spaces.

"It has been a fantastic experience working with RPAI and Potomac Development to enhance their mixed-use development. With a higher functioning camera-based solution in the new H and G garages, the M4 parking guidance system will bring a cutting edge feel to their parking operation." Said Robert Wishart, Regional Account Manager.

Working with Clear Communications, the installation is scheduled to begin in October and slated for completion in 2021.

About Park Assist 

Park Assist® is the parking industry’s leading camera-focused innovator with the most camera-based parking guidance installations in the world. Our patented technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics, and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.8 billion publicly-traded company headquartered in the Netherlands. For more information, visit


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