In several countries across Europe, a complete lockdown will soon come to an end. That’s why we, at PARK NOW Group, are launching the Parking Barometer.
The barometer is a report based on our parking data from our touch-free parking apps in the Netherlands, Belgium, United Kingdom, France, Germany, Austria, and Switzerland. The parking data from those countries serve as an indicator of mobility recovery and confirm that digital mobility services are first in being able to identify signs of a business rebound after the COVID-19 crisis.
Where social distancing is the norm, digital, and touch-free payment data are strong indicators for the recovery of mobility. Parking transactions show that people across Europe are starting to move and pay for parking again.
Touch-free: the New Norm
Over the last ten years, ‘Touch-free’ payment apps have become more and more commonplace, especially in the United Kingdom and The Netherlands. In other markets like France, Germany, Switzerland, Austria, and Belgium the use of parking apps are still in their early stages but growing rapidly. Across Europe, there is still a large opportunity to increase their use for the benefit of all. These apps are the safe option for consumers and businesses, and together with parking operators and cities, we acknowledge the obligation to promote their use as the new norm, helping people to stay healthy by using apps instead of parking machines.
The trends in PARK NOW Group’s data have been measured from week 11 (09-03-2020 – 15-03-2020) onwards, comparing the data with Q1 2020 (week 2-10) as a baseline. The Parking Barometer gives insight into the percentages of parking transactions in the Netherlands, Belgium, the United Kingdom, France, Germany, Austria, and Switzerland. Besides national percentages of parking transactions, the barometer also shows three highlights: the overall growth in Europe, the country with the fastest growth, and the most challenging market.
NB. Note that all figures represent a percentage of the total parking transactions in the reflected markets. Parking transactions through the parking meter and other apps offered in these markets are not included in the data.
About PARK NOW
PARK NOW has one goal: to revolutionize the parking industry by making it enjoyable, easy, and hassle-free. Since its founding in 2000 the PARK NOW Group has been the leading provider in the world for on-demand mobile payments for on- and off-street parking. We make parking smarter, simpler, and effortless for drivers and operators so that everyone can enjoy a delightful mobility experience whilst making our cities cleaner, healthier, and more livable. Parking is not the end of a journey but the start of one. Our integrated parking solutions, also available in-car, are used in more than 1.000 cities around the world and by more than 30 million users. Since February 2019 PARK NOW is part of the NOW Group (https://www.your-now.com/), a joint venture between BMW Group and Daimler, which is aiming to become the number 1 in innovative mobility solutions across the world.