ParkingSoft Joins with Smarking to Lead in Parking Analytics

ParkingSoft – the leading manufacturer of cloud-based revenue control technology – and Smarking, Inc. – the leading provider of business intelligence software for the parking industry –are pleased to announce a formal partnership. 

The two companies already have a handful of mutual clients who have benefited from the company's integration – enabled by ParkingSoft’s cloud-based infrastructure and suite of API’s. Mutual clients are able to aggregate transaction level data across ParkingSoft locations into Smarking’s web based analytics platform, which can then be combined with other data sets including mobile payments and online reservations. 

This partnership allows for detailed tracking of key metrics relevant for owners and operators of parking assets, including occupancy, revenue, and parking durations, and seeks to provide clients greater insight into granular parker behavior associated with specific access groups, discount codes, validation programs etc. ParkingSoft’s client software makes it easy to add and remove discount codes and validation tags to analyze specific parking behavior.

For example, through use of data and analytics, clients can track and measure the impact of an online marketing campaign – how many parkers did the campaign attract, how much revenue did it generate, what was the behavior of these parkers, and how did they differ from other parkers at this location? Based on historical data, did this campaign cannibalize any of the transient demand the location would have received otherwise?

The goal of the partnership is to enable parking professionals to answer these types of questions quickly and effectively across their portfolios, without the need for tedious excel report manipulation – shortening the time to make business decisions and enabling active management of their parking portfolio.

“We are very excited to be formalizing our relationship with ParkingSoft” said Wen Sang, CEO of Smarking, “We’ve enjoyed working with Michael and his team – their cloud based infrastructure makes it easy to integrate into platforms like ours.”

In the future, the firms hope to collaborate to promote innovation in the parking industry. As the pace of change in the industry accelerates – cashless payments, online reservations, dynamic pricing, etc. – the need for deep collaboration between technology firms heightens.

“ParkingSoft is pleased by the joint integration between Smarking’s platform and our own on a formal basis,” said Michael Canzian, CEO of ParkingSoft, “We’ve been impressed with Smarking’s software development – and as a strong software company ourselves – we understand the need to enable our clients to make the most of their parking data. We are excited to see what the future holds.”

About ParkingSoft 

ParkingSoft, LLC is a leading innovator and manufacturer of cloud software, automated hardware, and IT and Support solutions in the parking technology industry, servicing North America from its headquarters in the Atlanta, Georgia metropolitan area.