The national airline of Turkey and the world’s largest airline by countries served, Turkish Airlines, has appointed leading pre-booked parking aggregator ParkVia to deliver airport parking as an ancillary product.
The move is a first for the global brand, who have never previously sold airport parking.
The deal has seen the launch of turkishairlines.parkvia.com, a Turkish Airlines branded microsite that allows users to pre-book airport parking around the globe. The dedicated platform is designed and managed by ParkVia, and will allow Turkish Airlines’ passengers to choose from over 2,500 third-party car parks in 29 different languages.
Included in the project is an integration with Miles and Smiles, the flag carrier’s Frequent Flyer program. This allows users to earn Miles on their parking purchases that can be redeemed with Turkish Airlines or any of the other 25 airlines that are Star Alliance members.
Mark Pegler, Managing Director of ParkVia, said of the collaboration: “Having been chosen as ‘The Best Airline in Europe’ for the last four years according to Skytrax Airline Awards, Turkish Airlines hold themselves and their partners to very high standards, so we are delighted that they have the confidence in ParkVia to allow us to work with two of their most valuable assets – their customers and their brand.”
As Europe’s favorite airport parking retailer, ParkVia is dedicated to connecting the world’s drivers with parking spaces in 44 countries. Its online retail platform allows consumers to book parking as part of their journey, working with both car park operators and travel industry market leaders to ensure that parking is visible at the right time.
Encouraging its philosophy of ‘Choose parking’, ParkVia believes pre-booking is the key element in the travel process, allowing customers to plan in advance and giving them freedom of choice to select the parking product that suits their specific journey type.
Founded in 2008, ParkVia has grown in popularity and reputation over the last 12 years, particularly within the wider airport parking sector. As an established partner for many of the world’s leading international airports, ParkVia is able to maximize visibility for official car parks and ancillary products by covering more points of entry with its targeted marketing expertise.
Today the services of over 2,000 parking providers are promoted to ParkVia’s 4m registered users, as well as a large network of partner websites, that includes airlines, travel partners, online travel agents, and in-car navigation technology - making it an attractive and lucrative proposition for partners looking to collaborate for white label and in-path projects.