PayByPhone Appoints New UK Head of PayByPhone Business to Drive Fleet Market Growth

PayByPhone is proud to announce the appointment of Nina van der Kroef as UK Head of PayByPhone Business effective 1 July 2026. Van der Kroef reports directly toRebecca Maisey, PayByPhone’s UK Commercial Director, and will join the UK Commercial Leadership team.

Van der Kroef is responsible for leading the strategic expansion of the business-to-business arm of PayByPhone’s operations, which aims to provide simplified parking administration for companies.

Maisey says, “Nina has the passion and innovative mindset to move PayByPhone Business forward in the UK. Her 16 years’ experience in B2B parking means she has a proven ability to unlock value for clients. As we continue to focus on operational excellence, her localised commercial expertise with her five-year tenure at PayByPhone and her deep understanding of our technology will be instrumental in expanding our footprint and supporting fleet managers across the country.”

Van der Kroef adds, “Managing mobile workforces and corporate fleets comes with significant administrative and financial friction. I am eager to lead the PayByPhone Business team and to help businesses leverage PayByPhone Business to gain clear visibility over their total parking activity. My focus will be on accelerating our market footprint, building strong partner relationships, and ensuring PayByPhone Business continues to deliver meaningful cost-efficiency and operational control for under-stress fleet managers across the country.”

Van der Kroef moves from Corporate Sales Executive within PayByPhone’s UK commercial team, where she was pivotal in driving regional business-to-business sales initiatives, cultivating high-value client relationships, and expanding the PayByPhone’s footprint across the competitive UK parking ecosystem.

PayByPhone Business is a simple and cost-effective solution for companies who manage fleets of vehicles or those with on-the-go workforces. It brings a company’s parking under one easy-to-use, centralised system so fleet managers have visibility over all parking activity in a intuitive interface – one app and one interactive dashboard.

About PayByPhone 

PayByPhone’s aim is simple: simplify your journey so you can focus on what matters most. As a wholly-owned subsidiary of Volkswagen Financial Services AG, it is one of the fastest-growing mobile payments companies in the world, processing more than $550 million in payments and over 5 million downloads per year. Available in more than 1,200 cities across the globe, PayByPhone helps millions of consumers easily and safely pay for parking without the hassles of coins, lines, or fines. Its smart, intuitive technology is at the center of its user-first approach, delivered to make everything as simple as possible. For more information, please visit www.paybyphone.com