Perfect parking management does not only play an important role at the parking facility. It does not start at the entry, but rather at your customer ́s home, such as with the reservation of parking spaces. And it does not end at the exit. Because bonus points, a valuable overview of all services used, and numerous other benefits make sure that the perfect parking experience continues to provide value.
To set yourself apart from the competition and to win loyal customers, it is now more important than ever to provide a total experience. Make it easy for customers to reserve any desired service in advance, from home or on the way: from the parking lot to charging stations to individual extras. The web-based SKIDATA service ´sweb.Reserve´ makes parking space reservations easy. Your visitors will be happy knowing they have confirmed services and exclusive treatment. And you can realize revenue sooner and get valuable information about what customers really want.
Go one step further: Motivate your customers with incentives for using certain services. With the innovative platform Loyalty.Logic, SKIDATA offers you the opportunity to create your own loyalty program. Award bonus points for online reservations or the use of the charging station, for example. Once back home, your customers will be happy to exchange these points into services that cannot be bought with money, and which incur low cost to you. Reward loyal guests with gifts and incentives. Here the ideas are limitless - such as a VIP parking space upon the next visit, or that the customer has his car parked for him (i.e. ‘valet’ parking).
The loyalty program is also the perfect starting point to enter into cooperative agreements with other businesses. Your guests are sure to enjoy coupons and discounts printed on the parking ticket which can be redeemed while shopping or visiting a restaurant. This also helps them to make the connection between your parking facility and having an exciting, eventful day. In addition, you and your partners benefit from an increase in revenue. A plus will also be felt with regard to online activities and data generation. By providing your customers the incentive of earning bonus points, they will take a look more often at your website or social media channels. This gives you the opportunity to get to know your customers, and to collect important data which you can then use for targeted offers and marketing activities.
With SKIDATA you have the right partner by your side to realize this system - which far exceeds the traditional concept of parking management - and so much more. The SKIDATA solution features a 360° perspective that takes not only your needs into account, but also the needs of your guests. Learn more about these opportunities at the Intertraffic 2016 in Amsterdam!
SKIDATA is an international leader in the field of access solutions and their management. Almost 10,000 SKIDATA installations worldwide in ski resorts, shopping centers, major airports, municipalities, sports stadiums, trade shows, and amusement parks provide secure and reliable access and entry control for people and vehicles. SKIDATA places great value in providing solutions that are intuitive, easy to use, and secure. The integrated concepts of SKIDATA solutions help clients optimize performance and maximize profits. SKIDATA Group (www.skidata.com) belongs to the publicly traded Swiss Kudelski Group (www.nagra.com), a leading provider of digital security solutions.