TKH Security: One Year Later – Horseshoe St. Louis Parking Operations Has Been Transformed by Park Assist Solution

More than a year ago, Horseshoe St. Louis completed a renovation design to overhaul its parking experience with a cutting-edge automated parking guidance system (APGS), the Park Assist Solution. Now, with the system fully implemented and operational, the results are clear: Horseshoe St. Louis has successfully elevated parking from a routine necessity to a seamless, guest-friendly experience.

Located in the heart of downtown and welcoming millions of guests annually, Horseshoe St. Louis recognized early on that parking played a critical role in the overall customer journey. With a multi-level garage that often saw heavy traffic, especially during peak entertainment hours and weekends, the casino sought a smart solution to reduce congestion, improve space utilization, and make a lasting first impression on guests.

“The impact has been tremendous,” said Jeff Sparrow, Director of Sales, North America, TKH Security. “Guests are finding spots faster, the garage is running more efficiently, and staff are reviewing real-time insights and recorded events that weren’t possible before.”

The system, powered by camera-based M5 smart sensors and the INX Core software suite, has dramatically reduced the time guests spend searching for an open space, improved vehicle flow within the garage, and enabled staff to manage operations more effectively with data-backed decisions.

Park Alerts have helped enforce policies like VIP and reserved space management, while Park Finder ensures guests can easily locate their vehicles, adding another level of convenience that enhances their overall experience at the property.

“Park Surveillance has been a game changer. They use the HD video feed from the M5 sensors as video evidence of incidents and to support investigations when needed. And they have been able to quickly, and accurately, address enforcement issues. The garage is a safer environment for guests and staff,” said Sparrow.

Since going live, Horseshoe St. Louis has experienced:

• Reduced traffic congestion in and around the garage
• Increased guest satisfaction and safety related to parking
• Greater visibility into usage patterns and space turnover
• Fewer incidents of improper parking or overstays
• A more polished and modern first impression for every guest
• What began as a strategic move to modernize one part of the property has now proven to be a valuable asset across operations.

As more casinos and entertainment venues look for ways to elevate service and streamline operations, Horseshoe St. Louis stands as a clear example of how Park Assist technology delivers long-term value well beyond the install date.

About TKH Security | ParkAssist

TKH Security | ParkAssist specializes in the development of smart electronic security, safety, and parking guidance systems. With over 25 years of experience, we offer complete innovative solutions for Security Management, Access Control, Video Management, Intrusion Detection, Intercom, Personal Surveillance, Parking Guidance, Parking Facility Management, and Asset & Site Management. Recently merging with seven companies (Park Assist, ParkEyes, Aasset Security, Flexsposure, Key Processor, Siqura, and VDG) TKH Security has a strong position in Europe, North America, Australia, and multiple offices all over the world. TKH Security is a member of TKH Group NV.