Savoria Parking — Agena Group’s Ethical Bet on Germany

Introducing Sevoria Parking by Agena Group

Agena Group is one of the UK's largest parking operators, active since 2019 with a very strong growth record. We're still in a phase of strong growth, and the plan now is to expand into Europe.

We've launched Sevoria Parking as our brand for the German and wider European market. It will be an ethical, full-service parking partner for commercial property in Germany - we take the entire parking problem off our clients' desks.

The German and DACH market is consolidating very fast. There's still strong growth and strong demand, tech challengers on one side, incumbents on the other. What's missing is a partner with operational scale in the background, sector depth, and a defensible ethical track record, all at the same time. We're managing more than 9,000 sites in the UK - no other provider on the German market currently combines that scale with an on-site German team and sector-specific playbooks the way we do.

Our approach starts with a site visit and understanding a client's user groups before we propose anything - not a one-size-fits-all system. Clients get a single point of contact end to end, and standardised board-level reporting as standard, not an extra. We use ANPR for enforcement, and our 360Guard product - trained staff monitoring live CCTV - for areas ANPR can't easily cover, like delivery zones, EV charging bays, and emergency access routes."

There's a genuine public debate in Germany right now about how private parking enforcement is done. Sevoria is built for operators who can't afford a bad headline - signage beyond the legal minimum, case-by-case review of every PCN, a willingness to cancel unjustified ones, transparent reporting, and data protection handled with actago GmbH, one of Germany's leading specialists in the field.

Clients will get a tailored, end-to-end service rather than a generic system. And drivers get clear rules, digital permit management, and someone to reach when they need to.

About Agena Group

Agena GroupFounded in 2019, Agena Group is a growing portfolio of brands with a single mission to revolutionise the parking industry. Through step-changing innovation and data insights our aim is to deliver responsible and ethical car parking solutions and unparalleled customer experience. As one of the leading providers of parking and software solutions, we unite technology and talent to go beyond parking. We aim to positively impact clients and customers alike with unparalleled experience, whilst unlocking unrivalled data and powerful insights to inform the future.