In this edition of In the Spotlight by Parking Network, we speak with Juan Luna from Arrive.
In this conversation, we explore how parking management is evolving into mobility intelligence, and how cities can use connected data to support wider goals around sustainability, accessibility, and livability. Juan, it is a pleasure to be speaking with you today.
Arrive on Building More Livable Cities Through Data
Q: Could you briefly introduce yourself and tell us a little bit about the insights team at Arrive?
Juan Luna:
Sure. My name is Juan Luna. I am a Product Specialist for a solution called Insights by Arrive, which is Arrive’s visual intelligence platform.
We work at the intersection of product, data, and urban mobility. My role is to understand the operational and planning challenges faced by cities and mobility partners, and translate those needs into solutions that support better-informed decisions.
Insights by Arrive brings together data into a ready-to-use interface that helps users understand demand, uncover trends, and plan more effectively.
Within my team, what interests me most is how this kind of intelligence can support the wider transition toward more connected, efficient, and livable cities. This will be the main discussion topic of today.
Q: You mentioned the challenges faced by cities and mobility partners. Could we expand on that? Especially now that many cities are working toward their 2030 goals for more sustainable and livable urban environments, what are the biggest mobility challenges they are facing?
Juan Luna:
I believe the central challenge is that cities are expected to achieve several objectives at the same time.
They need to reduce transport emissions and congestion. But at the same time, they need to improve how people access to urban areas and ensure that mobility policies continues to support active and attractive city centers.
These goals are closely connected, but mobility is still frequently planned and managed in separate silos. From my perspective, cities do not necessarily lack innovation. Many already have public transport systems, parking platforms, micromobility services among several data sources.
The biggest gap is not a lack of innovation. In my opinion, it is a lack of integration.
Each mode may generate valuable information, but cities often lack a holistic, macro-level view of how people move, where demand is shifting, and how an intervention is one part that is happening in one part of the network may affect the rest of the system.
This creates a disconnection between short-term operations and long-term urban planning.
I believe over the next five years, cities will need to move from isolated mobility projects toward coordinated mobility strategies. The cities that make the most progress will be those that use connected data to translate long-term visions into practical and measurable decisions.
Q: Would you say that currently the issue is not about a lack of data itself, but rather the utilization of data, especially when it comes to connecting it across the different mobility modes we are talking about?
Juan Luna:
Exactly. For me, data interoperability is the missing element in this equation.
Data interoperability means that information from different mobility systems can be exchanged, combined, and understood in a consistent and useful way.
Connected data can create a single source of truth and a shared and trust view that is going to support cities in their daily operations and strategic planning.
Q: When cities have better mobility intelligence, how does that help them balance sustainability goals with economic vitality, accessibility, convenience, and livability for residents and visitors?
Juan Luna:
For me, the key is that sustainability goals need to become measurable mobility outcomes.
As mentioned, cities may have targets to reduce transport emissions and congestion to improve air quality, and accelerate EV adoption. But they also need to know which interventions are likely to work before investing heavily in them.
Better mobility intelligence can help cities establish a baseline, track progress, and measure the impact of their policies over time.
For example, cities can assess whether changes to parking policy are reducing unnecessary circulation. Whether the EV charging infrastructure is being placed where demand exists, or whether curb space changes are improving access without harming local activity.
Data can also help cities identify where sustainable alternatives are realistic and where accessibility constraints still need to be considered. This is because not every neighborhood has the same public transport coverage, the same mobility options, or the same population profiles.
This means that sustainability policies need to be targeted rather than uniform.
The role of mobility intelligence, therefore, is not only to optimize transport operations, but it is also to help cities, to make evidence-based decisions about how to reduce emissions while preserving accessibility, convenience, and economic vitality.
It also creates accountability. Cities can move beyond announcing sustainability initiatives and begin demonstrating which actions are creating measurable change.
Q: How does your partnership with cities and clients help lead to a more livable city?
Juan Luna:
At Arrive, our broader ambition is to help make cities more livable by enabling more connected and informed mobility decisions.
We believe parking data can provide valuable insights on how people move and interact with the city. However, we also believe that its full value emerges when it is placed within the wider mobility context, rather than viewed as an isolated operational dataset.
Insights by Arrive is part of that vision. It is designed to help transform mobility and parking data into clearer intelligence for cities and mobility partners.
Our objective as the insights team is to support a single source of truth, to help stakeholders understand demand, identify trends, evaluate performance, and make decisions based on a more complete picture.
Over time, we see this contributing to a much broader ecosystem in which parking, public transport, micromobility, EV charging, and other urban services can become increasingly connected.
Our aim within Arrive is not simply to provide another dashboard. It is to support the evolution toward a leading mobility platform that helps cities move from fragmented information into coordinated action.
For us, success means helping cities make better decisions. This also means decisions that can improve accessibility, support sustainability, and create a better experience for residents and visitors.
This is how we see Arrive’s role along long-term mobility partner that gives cities and operators that visibility that they need to plan with greater confidence, coordinate services more effectively, and improve the way people experience urban mobility.
About Arrive
Arrive is a leading global mobility platform with the mission to ease movement in cities. Through its family of brands, including EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, the company is present in more than 20,000 cities across 90 countries, helping people and decision-makers make smarter choices about urban travel. Arrive makes cities more livable through delivering core competencies such as autonomous vehicle management solutions, smart payments and optimizing parking solutions, to data-driven traffic reduction measures and refining public transport networks. For more information and news, visit arrive.com
About Parking Network
Parking Network is the leading information source for parking. We connect professionals through our online and offline channels. On our online platform parking.net, we publish the latest news, product showcases, job openings, and tenders related to parking. On our platform, you can access the most complete industry and parking professionals directory. Offline, we host niche-specific networking events such as the Airport Parking Network Event.
