AeroParker Increasing Conversion for Airports with Targeted Messaging

Striving to enhance the passenger experience

airport queue

Airports are continually striving to enhance the passenger experience. As today’s passengers increasingly turn to their smartphones and other mobile devices for immediate information, it’s becoming ever more critical for the airport to make any direct communication as relevant as possible to the target audience. 

Whether the passenger is browsing or looking to complete a pre-booked order, airport car parking operators should have the capability to deliver the right messages to specific passengers to encourage them further along or to restart the buying process and prevent passengers from switching off or leaving for a competitor. By tapping into the precise targeting capabilities within AeroParker, airports can deliver a greater and more personalised user experience to the passenger.

The AeroParker e-commerce platform can be quickly customised to each client's needs ensuring that reservations and car park facilities can be managed effectively by airport administrators. The new targeted messaging module for pre-book car parking is a feature that AeroParker has deployed for its clients and is available as part of the core AeroParker system. This allows Airports to tailor the product selection step to the passenger in a number of different ways; so for example, dependent on the day, date, time of arrival and the length of stay.

This is in addition to enabling the airport to deposit cross sell and up sell messages, personalised by the customers habits and type, directly into customers My Account area within AeroParker.

Unique selling points, product ordering, images and other messaging can be targeted at specific customers based on the products or dates selected. Personalised, relevant offerings are more likely to lead to a purchase and hence conversion is expected to increase as a direct result of the targeted messaging functionality.

AeroParker’s in-house digital team are experienced in user-centred design which means that in addition to technical support, multilingual client services, development and innovation, then an airport can procure every resource required to deliver an outstanding ecommerce customer experience all from under one roof with AeroParker.

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AeroParker is the ecommerce platform for airports. It is AWS cloud-hosted and has been serving airport clients since 2000 and currently handles millions of transactions per annum under independently verified level 1 PCI compliancy. AeroParker’s airport customers include airports and ports in the UK, Europe and the United States.


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