In the past, our standard 2 1/3” Gorilla Posts have been limited to 6 different post color options. Recently, Gorilla Post added a new vibrant royal blue post to the color option mix. The new blue color works perfectly with ADA signage where the bright royal blue enhances the ADA signage creating a larger visual footprint.
Additionally, we can now apply that custom process to produce any post color including your corporate or school colors. With a minimum order of 250 posts, you can specify any one color you wish to use to help build your business’s or school’s brand. You can even mix and match any of our 6 post bases within your order.
Branding is one of the most important elements for any organization. A strong brand begins with a thoughtfully executed and implemented visual identity. The relationship your identity creates with your audience is the result of thorough and consistent application. Consistency establishes familiarity.
Lyle Peters, Director of U.S. Sales for the Gorilla Post System has worked with many clients who were interested in matching their corporate or academic colors. “Having the ability to choose an exact color-match for your delineators is a game-changer,” said Peters, “whether they are to be used at a university tailgating event or queuing up a drive-thru for a fast-food chain, you can now be consistent with your colors and support your brand”.
The first and most important step in visually building a brand is communicating it consistently. The components of visual identity (logo, color palette, typefaces, and graphic elements) are the basic visual building blocks of brand shaping. Each element helps identify and differentiate your organization. “For all of your media, you need to be consistent in every way. Your business cards and stationery, your online presence, your signage, everything needs to be in unity with every channel your target market has access to,” explained J. Scott Collard, Marketing & Graphics Director for Pacific Cascade Corporation (PCC) and the parent company of the Parking Zone and the Gorilla Post delineator system. “It’s imperative that all of your marketing materials have a cohesive look so they can be easily recognizable and associated with your brand,” Collard added, “and it helps boost the apparent quality of your business.”
To specify your color match, you can use any one of the following color specification systems:
- Pantone Matching System (PMS)
- CMYK RGB
- Hex Color Code
Once you have that information, contact ParkingZone, and one of our Customer Service & Sales Representatives will work with you and get you a quote.
About Gorilla Post
The Gorilla Post System revolutionized the parking industry by using neodymium magnets to lock the rugged delineators, signposts, and bollards into a precise position. An ergonomic tool lifts the industrial-strength magnets to allow quick, temporary removal of the impact-resistant signposts and delineators. The system's magnetic base plate is ADA-compliant.
Over the years, customers have discovered additional applications for the strong, pedestrian-friendly system at warehouses, loading docks, factory floors, warehouses, amusement parks, sports venues, neighborhood special events, car washes, airports, school lunchrooms, multi-space parking meter installations, and dozens of other places.