New Flowbird Report Identifies Revenue Opportunities for Council-Run Parking Post COVID-19
Three Ways to Maximise Opportunities From Car Parks and Parking Spaces
Digitalisation, electric vehicles (EVs) and last mile logistics all represent huge opportunities for local authority parking divisions post COVID-19, but there are significant challenges to getting them right, according to a new report today from Flowbird.
The What Will Parking Look Like In A Post-COVID World? report looks at the future of parking, and how local authorities could respond to changing behaviour and sustainability goals.
Over the past year, Flowbird has been working closely with councils, watching changes to parking and payment data, and talking to technology providers, to understand changing usage patterns and opportunities.
Through this, it has identified three key opportunities, and the associated challenges for local authorities to maximise opportunities from parking space.
1. Managing digitalisation
The most obvious and most mature, mobile payments and management are clearly on the agenda. But three problems present themselves:
- The ‘too many apps’ problem: As apps proliferate, councils need to embrace interoperable standards and payment systems so customers can manage their parking and charging through a ngle app, with affiliate agreements.
- The ‘enforcement’ problem: Digital apps need to link to physical infrastructure that checks people are using spaces and charging as they say they are
- The ‘no one left behind’ problem: Councils need to offer digital options, whilst ensuring physical payment terminals with a range of payment options remain in place for as long as customers want them.
2. Using parking to spur EV adoption
Deploying EV charging into parking spaces was the top issue for many councils. The big challenge was balancing investment with demand. The key for many being building in flexibility by laying the infrastructure now, then adding charge points as they are needed.
Lack of defined leadership was a big block to progress. The most sucessful operations created taskforces that combined input from parking, EV and street furniture departments and had clear decision making responsibilities. Many parking managers emphasized the importance of a combined strategy and a single physical and digital system for managing parking and charging infrastructure and payments.
3. Finding alternative uses for underutilised spaces
Whilst car ownership is falling, last mile logistics is inversely growing as people shop more online and order meals to be delivered.
“These vast logistical operations need hubs to manage local distribution and places to park and charge fleets of increasingly electric vehicles”, says Paul McCormack founder of Infinium Logistics, a contributor to the report.
Car parks are the perfect place for these, with opportunities for nested overnight spaces for electric fleet charging, replacing empty spaces with lockers, and even converting empty car parks into E fulfilment sites.
The report advises that making all this work needs to combine digital, data and physical infrastructure to evolve car parks so that they remain valuable community resources – and revenue generators – in the short and long term.
Local Authorities must absorb the data, allowing them to make informed decisions about how to evolve their parking spaces. They should resist jumping on every trend, but be ready to embrace change when the time is right.
Danny Hassett, Managing Director at Flowbird Smart City UK Limited, says: “Parking does not have the luxury of tech companies’ rapid ‘fail fast’ mentality – it remains limited by physical constraints, long term planning cycles, and a need to cater to everyone. Parking must embrace new technolgies to improve customer experiences, but also offer consistency and familiarity for those not yet ready to change. Critically, it must follow the combined data from parking terminals, wardens, apps and EV chargers to understand the specific challenges in opportunities for each council – which will be different in different areas, and use this to inform decisions about changes across the estate.”
Flowbird operates in over 5,000 towns and cities in 70 countries. The company is constantly innovating and breaking new ground to help provide solutions. Its mission is to facilitate the individual journey and maximize a city’s unique mobility potential while considering all city stakeholders and end-user experiences. Through its devices, elite service platform, and teams, Flowbird enables a new era for maximizing urban harmony and value throughout the city’s core.
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