Parker Technology recently announced the promotion of Heidi Barber to VP of Marketing, formerly Sr. Director of Marketing and Sales Ops.
“Heidi has been with Parker for four years and during that time has evolved and transformed our brand and our demand generation capabilities to a place where Parker Technology is regularly recognized as a market leader in the parking industry. Heidi has built a very capable team both inside and outside the organization to achieve some impressive results this year for Parker,” said Brian Wolff, President & CEO of Parker Technology. Additionally, “Heidi has been instrumental in putting the name Parker Technology on the parking map – I want to thank her for her efforts to date and I look forward to her continued success.”
In her time at Parker Technology, Heidi has developed an effective and ever-evolving marketing strategy for continued growth and momentum within the parking industry. A large portion of her efforts have been devoted to 1) building a strong and reputable brand, 2) iterating and refining a consistent digital marketing strategy, and 3) creating a robust content marketing engine. This multi-prong approach is the driving factor behind roughly 20% of all customer acquisition being sourced directly by demand generation.
Furthermore, in her sales operations role, Heidi has worked closely with the sales team over the years to develop an efficient sales process and best practices. In conjunction, she has championed the design and implementation of various Salesforce modules to drive effective business procedures across the organization.
Lastly, in 2022, Heidi successfully raised her personal profile as a leader in parking when she was recognized by the National Parking Association (NPA) in their 40 Under 40 Awards Program that spotlighted 40 of the brightest minds in parking under the age of 40. She also took a leadership position in Women in Parking (WIP) in 2022 as their Communications Committee Lead.
For parking operators who have limited resources to manage intercom and inbound customer service calls, Parker Technology combines parking domain expertise, a flexible software platform and their professional customer service center, or your staff, to ensure customer problems are resolved efficiently and according to the facility’s business rules. Parker helps clients create a better customer experience, while collecting more revenue, keeping traffic moving, freeing up internal staff to focus on higher-priority on-site tasks, and gathering data insights to run operations more effectively. Learn more at www.helpmeparker.com.