Parker Technology and Ocra officially announce a strategic alliance and introduce their innovative partner API to solve on-site friction for customers using third-party reservation platforms. This alliance enables the two companies to maintain their vendor-neutral positions in the market, unlocking opportunities for Parker Technology and Ocra to work together to propel and accelerate growth through their existing relationships.
During the formation of this partnership, Parker Technology and Ocra mutually identified the need for an integration that surfaces essential transaction data for customers who push the call button with reservation-related issues. The result is the partner API, which runs on Ocra’s rails and enables Parker Technology to access the exact information needed in that moment to help the customer enter or exit the facility most efficiently.
The partner API benefits parking operators and technology companies who can now use Ocra’s network of complex custom integrations with customer demand channels, like third-party reservation platforms, to resolve in-lane friction and deliver a better customer experience.
“Ethan and his impressive team have built a company with a compelling vision to help parking operators solve problems caused by the proliferation of technology. I couldn’t be more excited to join his board and help the company achieve that vision. This strategic alliance is a perfect example of the whole being greater than the sum of the parts and our customers will instantly appreciate the value our two companies create together,” said Brian Wolff, President & CEO of Parker Technology.
“We are hyper-selective on raising investment, as the most important factor for us is value added beyond the capital itself,” says Ethan Glass, Chief Executive Officer & Co-Founder of Ocra. “We are fortunate to have a multitude of funding opportunities and are inspired by Parker Technology’s vision as our lead investor, which is force-multiplied by the other very notable investors joining our round. Brian and his team also believe that a rising tide lifts all ships. There is a great deal of synergy between our two companies in terms of being Switzerland and our commitment to mutually beneficial partnerships.”
By removing friction for parkers experiencing redemption and access issues with third-party reservations, Parker Technology and Ocra solve an industry-wide problem and create connectivity between multiple technologies for win-win-win outcomes for customers, operators, and technology companies.
About Parker Technology
For parking operators who have limited resources to manage intercom and inbound customer service calls, Parker Technology combines parking domain expertise, a flexible software platform and their professional customer service center, or your staff, to ensure customer problems are resolved efficiently and according to the facility’s business rules. Parker helps clients create a better customer experience, while collecting more revenue, keeping traffic moving, freeing up internal staff to focus on higher-priority on-site tasks, and gathering data insights to run operations more effectively. Learn more at www.helpmeparker.com.
Ocra is a centralized consumer demand channel management platform for parking operators. The team builds complex custom integrations with individual channels so that operators no longer need to log into multiple portals to manage rates, inventory, blackouts, and reporting across their online portfolio. Ocra’s rails create communication between siloed technologies and surface the exact data needed to maximize yield. Founded in 2018 as event parking operators, Ocra pivoted to B2B SaaS solutions in May 2020. To learn more, visit getocra.com.