As cities face growing demand for parking and mobility options, innovative solutions are needed to help tackle the challenges of traffic congestion, parking availability, safety, and air pollution. One promising solution to these challenges is the concept of using mobility data to implement effective pricing that naturally increases the rate of parking turnover.
Increased parking turnover refers to the frequency with which vehicles enter and exit a given area. The idea is that by encouraging more frequent turnover, cities can reduce congestion, improve air quality, and make better use of parking spaces. But how can we initiate this approach?
By utilizing Passport’s mobility management platform to more easily implement dynamic or progressive pricing across all payment options, such as apps and meters, while also enforcing parking rules more efficiently through a digital solution, cities can significantly increase turnover and experience a wide range of benefits, including:
- Improved sustainability through reduced congestion and emissions
- Safer streets and sidewalks with less cars circling the road looking for parking spots
- Better payment compliance at the curb
- Incremental revenue that can be reinvested in public transportation or roadside infrastructure
For example, this District Department of Transportation (DDOT) study from 2019 references how proper pricing can make parking for longer periods of time more expensive, which in turn makes it more likely that people leave the space more quickly.
“While some drivers may resent having to pay to park, the other people driving around looking for a parking space, as well as business owners waiting for their next customer, prefer regular turnover.”
A separate article from the Institute for Transportation and Development Policy (ITDP) projects 1.5 billion cars to be on the roads globally by 2025, which will only exacerbate inequity and accelerate climate change.
“Given that an estimated 41% of global emissions come from passenger cars alone, we need more efficient management and pricing to mitigate emissions and reclaim valuable public space.”
By leveraging the power of technology and centralized mobility data, Passport’s platform not only allows cities to streamline their operations all in one place, but helps get people around more efficiently and sustainably. Through more dynamic pricing models and increased turnover, we can ultimately create more livable and equitable communities for all.
To learn more about Passport’s platform, visit our website!
Passport is a mobility software and payments company that builds solutions to centrally manage complexities at the curb. Based in Charlotte, North Carolina, Passport is trusted by more than 800 cities, universities and agencies, including Chicago, Toronto, Los Angeles and Miami. Passport’s mobility management platform helps cities manage parking and mobility infrastructure, creating more livable, equitable communities. One of the fastest-growing companies on the Inc. 5000 and Deloitte Technology Fast 500 lists, Passport was also the 2021 Fintech category winner for the NC Tech Association’s Industry Driven award.