International parking operator Q-Park are delighted to reach an agreement with CPS Ltd, the operator of the Liverpool Cruise Terminal, to provide safe and secure parking for their passengers vehicles whilst on holiday.
Q-Park specialise in integrated multi-mode transport collaborations with this latest partnership made possible via the state-of-the-art PaSS (Parking as a Smart Service) system. This innovation enables a seamless booking and parking experience.
Long distance commercial passenger ships have operated from Liverpool as far back 1819 and this is part of the city’s rich nautical heritage. The Cruise Terminal itself was opened in 2007 after significant investment and now welcomes nearly 60 ships a year and over 100,000 passengers and crew. This Cruise Terminal differed from others due to its city centre location, at other cruise departure points, such as Southampton, there was parking available to passengers onsite. With Liverpool Cruise Terminal being in the heart of the city centre this was therefore not available, and the Terminal operator had to source parking from a third-party car park.
They approached Q-Park as they were looking for a more seamless experience for their passengers based on feedback garnered through customer surveys. Q-Park were agile and innovative enough to be able to offer their state-of-the-art technology coupled with their Quality parking facilities to meet the passenger’s needs. When customers book their cruise, they are also able to book their parking at Q-Park through the cruise operator, they enter their number plate and make payment. Upon arrival the customers Number Plates are read by the camera and the barrier opens automatically. They are then directed via clear signage to park in the cruise parking area. Once parked, the Cruise Terminal team greet the customers with luggage vans and passenger minibuses to take them directly from inside the car park to the Terminal to check in. On return customers are transported back to their vehicle where they exit the parking facility via their Number Plate to allow them to seamlessly start their journey home. This ground-breaking partnership demonstrates the Q-Park commitment to integrate with all types of transport providers, another example of this is the Park & Ride scheme offered from the Dutch city of Den Haag to Scheveningen Beach.
John Denton, Head of Commercial at Q-Park commented ‘We are delighted to be able to welcome cruise passengers in Liverpool into our safe and secure facilities. We fully understand that travelling both to and from your holiday can be a stressful time, we believe our seamless operation can delight customers on both their departure and return.’
Q-Park is notable for its quality approach and has a portfolio comprising over 3,300 parking facilities with more than 640,000 parking spaces in the Netherlands, Germany, Belgium, Great Britain, France, Ireland, and Denmark.