The emergence of smart parking systems and new technologies focused on improving the parking experience has made the digitalization of parking operations inevitable. All of the data generated by equipment installed in a parking facility, such as license plate recognition cameras, vehicle presence sensors, smart parking counters, geolocalization devices, etc. can generate information useful for parking management and decision-making.
Reports on traffic and occupancy times, turnover, heat maps, travel times between points of interest, etc. are already frequently used by parking operators to optimize vehicle flow, streamline decision-making, and create efficient management that maximizes ROI for the parking facility.
The parking sector already uses software platforms that utilize Big Data tools to help measure and determine which strategies to deploy in the short, mid, and long term. When organized and analyzed correctly, these data can help the parking operator to understand and predict the behavior patterns of parkers, which results in improved user experience, greater loyalty, operational optimization, and maximum profitability.
The purpose of Big Data is to compile and manage high volumes of diverse data. Once these data are stored, managed, and interpreted, the possibilities for analysis are limitless. But correctly choosing the most relevant information and guaranteeing a positive user experience is now our greatest challenge.
The fact that cities are beginning to offer mobility solutions based on Big Data shows that growth in sustainability and efficiency can be much higher than predicted. This major change is a clear example of how parking technology is bringing valuable benefits for people, and helping to build smart cities equipped with organizational measures based on technology and communication, focused on improving service management and residential quality.
As parking operators in niche markets like universities, airports, and shopping malls continue to put their trust in this type of software platform, they will optimize vehicle rotation and revenues. An efficiently-managed parking facility in a high-user traffic area reduces the time a driver spends searching for an available parking space, which will cut down CO2 emissions and reduce traffic congestion on the parking premises.
Data management has become an indispensable tool in many sectors. Thanks to the compilation of information, it is possible to identify user behavior, and by doing so, continue improving and offering solutions perfectly adapted to their preferences and needs. When analyzed correctly, they can become the added value that makes a difference for your company.
Data Management with BirdWatch: The Key to Increasing Occupancy
BirdWatch, Quercus’ parking platform is intuitive, easy-to-use software that enables parking operators to have information in real-time on the occupancy of their facilities, classifying it by areas, and also on an overall basis for the entire parking facility. This meets operators’ need for enhanced parking management and complete, exclusive control over their facility.
Integration of the parking suite gives the user a comprehensive overview of all vehicle activity inside the parking facility, as well as the power to analyze those data efficiently to continually discover improvement opportunities.
At Quercus, we want to show the power of Big Data analysis for a parking system, and the relevant role that the parking facility operator has in guaranteeing the best experience for the end user. A positive customer experience is vital for the sustained growth of any parking business, as it strengthens loyalty and helps retain customers.
About Quercus Technologies
Quercus Technologies offers optimal solutions for any type of parking facility, maximizing efficiency in its management, and improving the customer's parking experience. The company develops and manufactures highly technological products that aim to improve mobility and security in parking facilities and it is known worldwide for its highly reliable license plate recognition (LPR) technology. Quercus' solutions include All-in-one LPR units, parking guidance, LPR-based spot monitoring units, light per space systems, LED displays, kiosks, and the innovative software parking suite, BirdWatch, that relies on all these smart technologies and provides total control of parking facilities.