Boost Revenue by Enhancing Customer Experience With WPS PAY

In the competitive world of off-street parking, operators are always looking for ways to improve customer satisfaction and drive additional revenue.

One challenge many face is the uncertainty customers feel when parking for extended stays. With a pay-as-you-go system, customers are often unsure about the total cost of their parking, leading to frustration and missed opportunities for both operators and parkers.

WPS PAY offers a solution that not only removes the guesswork for customers but also enhances the overall parking experience. By providing flexible payment options, you empower parkers with the control they need while increasing revenue and customer loyalty.

Providing choices and control: A better parking experience 

Imagine a customer parking for the weekend in your facility. With a traditional system, they may be uncertain about what the total cost of their stay will be, creating stress and confusion.

With WPS PAY, operators can offer clear options for extended parking—daily, weekend, and even weekly rates—giving parkers the ability to choose the plan that works best for them. This added flexibility provides customers with a feeling of control, knowing they’re not locked into unpredictable, pay-as-you-go charges. 

The beauty of WPS PAY lies in its simplicity. Customers can easily switch from a pay-as-you-go model to a more convenient extended parking option at any time, ensuring a smoother, happier parking experience. This flexibility makes it more likely that parkers will return to your facility in the future. 

How WPS PAY enhances upselling and revenue 

By offering various parking options, WPS PAY enables operators to upsell customers to longer-term parking solutions, increasing average revenue per parking space.

Here’s how WPS PAY works for both customers and operators:

1. Easy access to parking options: When customers scan the QR code, they can immediately view multiple parking options such as daily, weekend, or weekly rates.

2. Instant payment: After selecting their preferred option, customers can securely pay with their mobile phones, all without needing to return to a pay station.

This seamless upselling process allows operators to secure revenue upfront, avoiding the uncertainty of daily payments and offering customers greater convenience. With more customers opting for longer-term parking, operators also gain better insight into future occupancy, helping to plan and manage parking capacity more effectively.

Benefits for operators and customers 

WPS PAY is designed to benefit both sides of the equation:

• Choices = Control: By offering customers a range of parking options, you empower them to choose the best plan for their needs, resulting in a happier parking journey and an increased likelihood of repeat visits. 

• Customer preferences: 50% of customers don’t want to install additional apps or commit to subscriptions, and WPS PAY’s app-free and account-free payment solution caters to this preference, making it easy for parkers to pay without any additional hassle. 

• Better revenue management: With more customers selecting extended parking options upfront, operators can improve cash flow and gain a better understanding of parking demand. 

• Increased customer loyalty: A frictionless, flexible payment experience encourages positive word-of-mouth and higher customer retention rates. 

• No hidden costs: WPS PAY’s transparent pricing ensures customers know exactly what they’re paying, reducing the chances of frustration from hidden fees.

The future of parking

By adopting WPS PAY, operators can turn the common frustration of parking payments into a streamlined and profitable experience. Offering a variety of payment options—whether it’s a daily, weekend, or weekly plan—gives customers the flexibility and control they crave. This convenience, coupled with easy upselling opportunities, leads to higher revenue, increased customer satisfaction, and loyalty. 

Moreover, WPS PAY’s simplicity—without the need for apps or subscriptions—ensures that more customers will embrace it, resulting in more parking transactions and happier parkers. 

Integrating WPS PAY today means you’re not just improving the parking process; you’re creating a better experience for your customers and a more profitable future for your business.

About WPS

Since its establishment in 1985, WPS Parking Solutions has grown from a local Dutch provider of parking systems into one of the world’s leading providers of cloud-based automated parking solutions. WPS’ mission is to create smart, reliable and future-proof parking solutions that are designed for today’s and tomorrow’s connected world.