Smart Parking Limited

Visiting address

Unit 43, Elmdon Trading Estate, Bickenhill Lane

B37 7HE

Birmingham

Postal address

Unit 43 Elmdon Trading Estate, Bickenhill Lane

Birmingham , B37 7HE

Contact

smartparking.com

Contact person

Michael McFerran

Smart Parking Limited is an award winning, pioneering technology innovator and services company in the parking industry.

With offices in the UK, Germany, Denmark, Switzerland, Australia, New Zealand, and the USA, along with a rapidly growing global network of expert partners, our aim is to bring our integrated smart parking services and intelligent parking sensors to the world.

Our managed services division operates and manages tens of thousands of car park spaces across the UK using complementary Automatic Number Plate Recognition/License Plate Recognition (ANPR/LPR) technology. This can be used as a single solution or with the option to be combined with Pay & Walk technology.

Our managed services division, caters for a number of environments including shopping centres, supermarkets, airports, commercial parking sites, hospitals, universities and large scale municipal street environments.

Smart Parking Limited has been an Australian Securities Exchange (ASX:SPZ) publicly listed company since early 2011.

Visit us at: https://www.smartparking.com/

Recent projects

Smart Parking Helps to Transform Matchday Parking for Colchester United FC

The fan experience starts long before kick-off—it starts the moment people arrive at the stadium. We partnered with Colchester United FC to completely overhaul their parking infrastructure, tackling massive matchday traffic spikes and maximising their space 24/7.

In this video, discover how we eliminated management headaches for club staff while creating a smoother, more profitable parking system.

Key Project Results:

Smoother Arrivals: Dramatically improved traffic flow and fan experience on busy matchdays.
New Revenue Streams: Monetised the stadium car park during non-match days for maximum asset utilisation.
Less Admin: Eliminated time-consuming management headaches for club staff.
Data Insights: Provided real-time visibility into parking activity to guide smarter business decisions.

Watch video testimonial

How Smart Parking helped transform the visitor experience at Willen Lake

A great day out should be effortless from the very second you arrive. That’s why we partnered with Willen Lake to completely overhaul their parking infrastructure and modernise the entire arrival process.

In this video, see how we eliminated operational headaches and created a seamless journey for thousands of visitors.

Key Project Highlights:

Smoother Journeys: Drastically improved arrival and departure experiences for visitors and third-party vendors.
Total Consistency: Standardised the parking system across all on-site car parks for zero confusion.
Data-Driven Decisions: Delivered total transparency with reliable data to help guide Willen Lake’s future business choices.

Watch video testimonial

Smart Parking helps to protect member parking at Newquay Golf Club

Located in a busy seaside town, Newquay Golf Club faced significant challenges from heavy tourist footfall. We partnered with the club to completely overhaul their parking infrastructure, protecting member spaces while unlocking a new revenue stream.

Key Project Results:

Guaranteed Member Parking: Successfully deterred non-golfers, ensuring members can always find a space effortlessly.
New Revenue Streams: Safely monetised underutilised spaces for public parking, generating significant extra funds to reinvest back into the club.
Reduced Operational Complexity: Eliminated time-consuming manual monitoring and enforcement headaches for club staff.

Watch video testimonial

How Smart Parking helped transform the visitor experience at The Highwayman Inn

A great trip to the pub should be effortless from the very second you pull up.

At The Highwayman Inn, unauthorised parking was taking away spaces meant for genuine guests, making a simple visit feel frustrating before anyone even stepped inside. We partnered with the team to protect their spaces, upgrade their parking system, and restore the warm, welcoming environment their guests deserve.

In this video, see how we eliminated parking headaches and made visiting The Highwayman Inn smooth, stress-free, and family-focused from start to finish.

Key Project Highlights:

Space Protection: Successfully tackled unauthorised parking to ensure guests and families always have a spot waiting for them.
Warm & Welcoming Arrival: Modernised the process to create a friendly, seamless arrival experience for their visitors.
Total Consistency: Standardised parking rules across the site so there is zero confusion.

Watch video testimonial

Solutions

Advanced Parking System
ANPR Solutions
Bay monitoring
Car Park Management Systems
Car Parking Guidance Systems
Car Parking Sensor
Cashless Systems
Cloud-based Parking Solutions
Data Processing
Digital Permits
Dynamic Signage
Event Parking Services
License Plate Recognition
Mobile Parking
Multi-Space Meters
OCR Software
Parking App
Parking Enforcement Solutions
Parking Equipment
Parking Guidance Systems
Parking Management Solutions
Parking Optimization
Parking Sensor Systems
Parking Ticket System
Pay and Display / Pay by Space
Permit Management
Sensors / Ultrasonic Sensor
Smart City Solutions
Software for Parking Management
Traffic Management
Wireless Information Systems

Product information

Read The White Paper

Products:

SmartRep parking management software

RFID Solutions
Real-time Radio-Frequency Identification (RFID) for payment, enforcement and management, including parking permits.

SmartRep
The most powerful parking data tool the industry has ever seen, SmartRep software collates and analyses live information on how your parking space is being used. Accurate vehicle-by-vehicle, minute-by-minute data on actual usage of your facilities gives you the leading edge in day-to-day management and future planning. Revenues are maximised through optimum efficiency.

Site surveys

SmartGuide

SmartGuide is a straight-forward guidance system for off-street parking that works with SmartEyes to identify available spaces and then guides customers to them with large, clear, variable message signage and LED lighting.

Payment solutions

Pay and Walk

Pay and Walk

The future of car parking giving customers more control and less hassle. This ticketless, barrier-less system reduces revenue lost through unmonitored parking abuse.

Pay and Display

Pay and Display

We have been installing and maintaining Pay and Display machines across the UK for over 20 years. We ensure that it's still as effective as ever.

Managed Services

Automatic Numberplate Recognition

Smart Parking’s Automatic Number Plate Recognition (ANPR) parking system is a reliable, accurate and cost effective off-street car park management solution, already proven to serve more than 1200 car parks throughout the UK in a wide range of industry groups including supermarkets, retail parks, hotels, hospitals and leisure centres.

Site surveys

Site surveys

Surveying systems to give you real-time management information as well as trend data for a longer-term outlook

Site surveys

Parking Attendants

Our pool of fully trained and customer-focused people can manage your parking requirements seamlessly and efficiently.

Disabled, Parent and Child (DPC) enforcement

Disabled, Parent and Child (DPC) Enforcement

We manage the whole process of implementing and enforcing DPC parking to ensure these vulnerable bays are not open to abuse.

Management Services include:

Site and signage surveys
Signage design, manufacture and installation
Comprehensive cash in transit and cash management services
Enforcement, Patrol Officer, Valet Management and Marshalling services
GPRS linked time-in-attendance software to maximise Patrol Officer efficiency
Appeals management
Maintenance support
Dedicated account management
Centralised support desk, helpdesk system and Business Support Services team

Smart Parking’s client base encompasses the following market sectors:

Single operator retail sites
Shopping center and retail park sites
Property developers
Managing agents
Financial institutions
Leisure sector operators
Healthcare facilities providers
Further and higher education
Private residential parking
Hotels and Hospitality
Places of Worship
Restaurants and Pubs

Smart Parking also has a strong track record of working with owners on a lease basis – delivering proven commercial returns and simultaneously providing an excellent service for drivers.